Increase face to face engagement with exhibition stand companies

exhibition stand companies

Exhibitions are a great place for a face to face engagement with potential customers. Face-to-face engagement has many of its own benefits to increase value for your brand; face-to-face engagement is the primary reason that many companies and organizations prefer to participate in global trade shows and exhibitions instead of online marketing. This gives them a direct approach to read the mind of customers and learn more about their likes and dislikes in order to form a strategy that is solely focused on customer attraction.

An exhibition or a trade show is a place where other b2b partners and many visitors are engaged in a networking environment to buy products and services, this technique of face-to-face consumer engagement might be beneficial for your business. And of course, to promote your brands and services effectively, you need custom exhibition stands. Below are the given details of how to choose an innovative exhibition stand design. How should you hire an exhibition booth design company?

Size and style

The style and the size of your custom booth design must be perfect to fit your needs and requirements. There is a wide range of custom exhibition stands to choose from, like retractable stands, pop-up stands, roll-up stands, adjustable stands, step and repeat stands, banner stands etc. You can even place orders for bespoke stands or create a modular booth design to suit your needs. You may also go for a well-designed custom-built exhibition stand design that meets your requirements and needs. Some exhibition stand companies provide stands that are large enough to provide space for private meetings. This might be really helpful to you as sometimes face-to-face engagements become necessary to increase your chances of making a progress. Larger the stand, the better the chances of face-to-face engagements.

Facilities

This is one of the major aspects that exhibitors must consider for a stand. The facilities and the accessories must be carefully considered. Large facilities provide large space for stands and booths. Small spaces are not ideal to create an atmosphere for face-to-face conversations with visitors. The ability to host a large crowd makes a facility perfect for creating an ideal atmosphere for booth exhibitors and attendees to engage with each other.

Reuse

Buy a stand that is easy to reuse. Before you purchase a stand, it is necessary to ensure that it is re-usable. When you hire exhibition stand designers for your stand, make sure to check whether they provide reusable stands or not. There are many exhibition stand contractors who provide bespoke exhibition stands that allow you to change the display and graphics. They are quite durable, long-lasting and easy to transport and store. Once the show is over, you can easily dismantle them and reassemble them again for your next show.

Graphics and artwork

Most crucial aspect of your exhibition stands, is the feature of your stand that allows visitors to attracted your product. Better graphics will increase your chances of attracting maximum attention for your brand. Graphics play a major role in representing your corporate identity so make sure to properly check your graphics before printing. It is a good idea to make the graphics and the art work custom made which is according to your needs. Hire an exhibition stand builder who specializes in creating custom graphics for your stands. Make sure they are capable of creating graphics that match your brand image. This way, you stand will be able to attract visitors at the very first glance.

If you take care of all these aspects while purchasing your custom exhibition stand from a reputed exhibition stand design company, then you are sure to gain a competitive edge in face-to-face engagements and stand out from the rest of the crowd.

Explore unique range of custom exhibition stands

custom exhibition stands

Custom exhibition stands and booths come in a huge spectrum of colors, shapes, sizes, styles, and themes to ensure every business has a unique solution that meets its exhibiting needs and budget. For start-ups and entrepreneurs seeking to hire an exhibition booth builder capable of making a difference with their custom booth design have to find a way to gain insights into the current exhibition trends. With so many different kinds of stands and booths available in the market under different names and styles, it could be a bit confusing for newcomers to pick the right one without any professional guidance. Once you know the basics, however, it becomes so easy to decide exactly what you need and understand what you are looking for.

Roll Up banner stands

Roll up banner stands are designed to be simple and easy to use. The graphics panel can be easily pulled out of the metal base and held straight with an aluminum pole on the back. Easy to roll back into the base when not in use. This type of banner stand is perfect for situations when you are exhibiting in multiple locations. They are very lightweight, durable, and easy to transport from one location to another without damaging the graphics panel. They are very popular among exhibitors and come in mainly telescopic or stressed-back models. . 

The spring mechanism of the roll up stands is designed to retract and rewind a banner into the base of the stand. They are simple to assemble, disassemble, and are set up in no time. Printed images and graphics panels are well preserved in spite of the fact that it is used, operated and transported frequently. Apart from easy to use, good-quality roll-up exhibition stands are affordable and constructed with durable materials making them an excellent choice for displaying brands and products at exhibits and trade shows. Many exhibition stand contractors offer customized roll up banner stands in different shapes, styles and colors to ensure that exhibitors get exactly what they are paying for

Trade show modular booth design stands

Collapsible modular booths and stands are one of the most popular styles used in trade shows and exhibitions. They are quick to set up, easy to dismantle, very lightweight and sturdy, and can have added features such as lighting and moving images to maximize their display. You can also opt for single-sided graphics or double-sided graphics for two-way advertising depending on your exhibition space and targeted audiences.

Pop up trade show custom booth design

Pop up custom booths are ideal as a focal point in large trade show exhibits, or an all-in-one solution for smaller areas. They are extremely easy to set up and transport because they pop up and are usually in a solid piece. They aren’t adjustable but have a variety of features including lights, music, shelving, and storage areas. Pop-up booths crafted by an exhibition booth design company are intended to last for years to come and easiest to travel with if you plan to use it for numerous shows.

Table top exhibition stands

This is particularly a great solution for small events or if you want to add additional visual impact. They are made of small foldable panels that sit ideally on a regular table. Installed at a height, they are easy to be seen afar. They are small in size, lightweight, and very portable making them easy to set up, store and transport as per your own likings. Many exhibition stand companies offer special discounts on bulk orders of custom exhibition stands and booths and provide a greater degree of assistance on every stage to create a memorable exhibiting experience.  

Choosing the right exhibition stand designers for your next event

exhibition stand designers

Make your exhibition stand to look as creative as professional if you want to make a difference in the exhibition and trade show you are attending. It needs to be eye-catching, it needs to stand out from the other exhibitors, it needs to create maximum exposure for your brand, and it needs to attract attention from the crowd. This simply means that you need to be watchful while choosing exhibition stand builders to ensure that you get the best possible product that meets your expectation in every aspect. Make sure they are capable of producing custom exhibition stands that work, they will help you attract maximum attention, grow your customer base, boost your brand and increase your revenue moving forward.

Exhibition Booth Builder Exhibition Stand Design Exhibition Stand Builders Exhibition Stand Contractor exhibition stand contractors exhibition booth designer Modular Booth Design Custom Booth Design Booth Design Company

You have decided to partake in an exhibition or trade show to boost the popularity of your brand and products. The only way to ensure a successful venture is to ensure that all the people visiting the exhibition show also visit your exhibition booth. When hiring an exhibition design company, you need to keep in mind a few very important factors to ensure that the exhibition stand you receive is built with high-quality standards means your stands will show stunning clarity in full color.

Should be able to identify core business challenges

The first thing you are going to want to ensure is that any exhibition booth design company you choose to work with for the design of your booth has a clear understanding of your business domain. They should be willing to take the time to collect more information about your business as a whole, your customers, marketing goals and products and services you provide. Such business analysis will help your exhibition stand contractor to create a stand that appeals to your audience, will help you stand out, and will provide your brand maximum visibility and exposure throughout the event.

Should be able to serve in a budget-friendly way  

After making a list of popular exhibition stand designers, now is the time to focus on the budget of your project. Once you identify the budget you have available for your exhibition stand design, share this with all the designers you have selected. The exhibition booth design company should ensure that their design will come out within the budget, ensuring that you don’t break the bank. After comparing the prices of all the designers, you can easily decide which one is best for you. If you’re working for a multinational company, they probably have given you a maximum you can spend. Think of your exhibition booth designer as an architect, they should be able to give you a precise estimate of how much the stand they have designed will cost when it comes to the build.  

Should have a deeper understanding of the industry

It is better for you to hire a professional exhibition stand design company with years of experience that offers value for money exhibition stand design services. Some of these companies will offer a full service including designing, manufacturing, logistics, warehousing, installation, and project management. This means that will work with you starting from the conceptualization stage, to the building and even install it for you. If you like they can also come and break it down and store it until the next event, which will save you a lot of time and money while making sure that the item isn’t damaged when not in use.   

Should be able to produce satisfying results

Whether you want modular booth design or custom booth design, they are capable of catering to every exhibiting need of yours. Choose the exhibition stand contractors that have a proven track record. The only way to do this is to ask for achievements, previous assignments, and some of the stands they have designed and don’t be shy to ask for references. You have a right to contact some of the companies they have served before and ask if they are satisfied with the services offered and whether you should hire them or not.

Lighting your custom exhibition stands is the new trend

exhibition stand design

Lightning has now a significant role in exhibitions and trade shows as compared to previous years. In the past, most exhibitors relied on the lightning from the exhibition hall itself and never have thought of adding extra lights to their custom exhibition stands. Now, things have drastically changed, adding lights to the exhibition stand provides a glowing effect making it look more attractive and eye-catchy. To attract attention from passerby, lights have now become a feature of paramount importance in exhibitions and trade shows.

Most exhibition stand contractors are using lights to highlight a particular product, however, this trend goes beyond just that. Now, exhibition stand designers consider lightning to be one design element of the stand that complements all the other elements. There is no point in exhibiting with stands and booths when there is hardly anyone can see it. Exhibition stand companies are always looking for new ways to show the signage in a more dramatic or attractive way and since lightning is the cheapest way of adding that special glare and flare, they often use it for large exhibitions and trade shows to gain a competitive edge.

Ask your exhibition design company

When you meet your exhibition stand contractor, you need to ask questions about your intentions and expectations for your exhibition stand design. This will help your exhibition stand designers to incorporate all the design elements including lightning, to make sure the finished exhibition stand design achieves your business and marketing goals for the exhibition.

Add a touch of glamour to your stands

Whether you want a modular booth design or custom stand design, your booth design company should be able to add lighting to give your booth the perfect look it deserves. You should ask them whether they have lightning options for stands and booths or not. Because if they don’t, then there is no point in further discussing with them anymore. Since, lightning is one of the main design elements one can use, many exhibition booth designers who tend to focus on messaging and colors often overlook it. However, adding extra lights onto your stands can make a difference between a boring stand and one that attracts people from the crowd. They will help you stand out from the crowd. With so many lighting options available these days, you can give your stand whatever look you have in mind to attract attention to your stand or booth.

Different uses of lightning in your stand

By adding a spotlight at the back of the fabric stand, you can create a highlight of the stand with the printed colors shining around the sign. Use a downlight to show off a particular product from a pop-up display or mirrored lightning behind the display to create an atmosphere of depth and dimension to the product. You can use colored lights to emphasize the colors of the theme of your exhibition stands.

With a huge selection of stand lightning now available, your exhibition booth builder can help create areas of shadows and light to highlight the specific areas of your exhibition stand as will best suit your needs.      

When you add the lightning to your stand, ask your exhibition design company to check out the electricity requirements and where the electrical cords will go to be unobtrusive and create a trip hazard for the staff manning the stand or the customers.      

Creative use of lightening as a design element for your exhibition stands is of paramount importance and as vital as the design of your whole exhibition stand. Ignoring the lighting element will leave you open to loss of interest in the stand. Make your exhibition stand designer add lighting in your stands even if you have to pay a little extra for it. The end results will be very satisfying. Create a warm and welcoming atmosphere for your potential customers and you will reap the benefits. All exhibition stand designers use lighting to create a special effect for your stands.    

5 ways to promote your business during COVID-19?

Covid-19

When we talk about brand, the first thing that comes to mind is large corporate giants like Amazon, or the colours of a company’s logo. Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to. Your branding represents the total experience of working with you.

From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you, shapes and helps define your brand messaging – whether their impression is favourable or not. Business success often all comes down to how you promote your brand in many ways at exhibitions and trade shows. But the real challenge appears when you have to do it during a global crisis like coronavirus pandemic.

It is a real challenge and definitely not easy to pull off, and it takes time and consideration. You have to:

  • Follow COVID-19 protocols while engaging with customers 
  • Do a competitor analysis and conduct extensive research on the latest trends on COVID-19
  • Identify what equipment and measures you need to take to ensure social distancing and why this is a critical step

And that’s just the beginning!

A professional exhibition stand design and build company can ensure you most effectively position your brand messaging during COVID-19. Hire a professional exhibition stand contractor and ask them to design a COVID-19 stand or booth to promote your business while following COVID-19 protocols. 

Change Your Brand Messaging During COVID-19

The COVID-19 pandemic has confined us to online means of marketing. So we have to take another look at how to effectively position brands during this pandemic. 

First, ask yourself, “What do I want to be known for during this time?” People will remember how you made them feel right now, whether that’s positive or negative. And note:

People are spending more time online.

So, here you should change your business slogan to something that can raise awareness about COVID-19. This will encourage your customers to visit your exhibition booth or stand rather than surfing online. 

Take precautionary measures 

Always remember to wear masks, install protective shields, sneeze shields and other barriers to prevent physical contact with customers. 

Take a different approach to promote your brand

Just promoting your brand may not be enough to help your brand survive this pandemic. You should create a slogan or symbol that is similar to what health associations are using to raise COVID-19 awareness. For instance, lifebuoy soap is a bathing bar but is being promoted as a disinfectant to prevent COVID-19 infection from spreading in your home. 

Online marketing

People are engaging with brands differently. With many stores still closed, consumers are turning to websites to get the goods they need and want. Because many distributors and wholesalers are not jobless and it has greatly impacted the market operations, even daily use products are hard to find, which also contributes to people turning to the virtual world to stock up.

This is a great opportunity for you to create a seamless online presence. Promote and sell your products to both new and old customers and reach out to a wider audience. 

Last but not the least 

Make sure to provide your customers the fastest and most convenient shopping experience during this pandemic. Introduce discount offers, launch new products, and increase your response time with fast delivery and more. 

The psychological impact of COVID-19 on exhibition marketing

Exhibition Stand Design

Trade show booth and exhibition stand design industry is in ICU because of the COVID-19 crisis. As we know that exhibitions are all about thousands of people from around the world coming together at one place to discuss, share, promote and sponsor business and brands, it’s literally impossible to persuade so many people to put their lives at risk of COVID infection just to explore latest marketing trends. To say that people are worried about their health and rising infection rates of COVID-19 is a gross understatement. They are scared to death not just because of the death rate of the COVID-19 but simply because of the thought of contacting this infection to their loved ones. For them, attending large public gatherings, exhibitions and trade shows during this pandemic would be like taking a visit to the Chernobyl nuclear plant. This will put everyone’s life at risk of COVID infection. No one, in the right frame of mind, would take such a risk just to gain a bit of popularity, and also, it is punishable by social distancing laws.

There is nothing much we can do to promote brands in a conventional way during this crisis except if you have a good online presence. But the harsh reality we must face is that online marketing is only good for selling popular brands and products and exhibitions are all about introducing, endorsing, and accelerating the global identity of new brands. Since exhibitions and trade shows are out of the option to promote new businesses, online marketing remains the only way for entrepreneurs to keep breathing.

How COVID-19 have made exhibition stand designers jobless?

Like any other business, exhibition stand builders are also laid off due to the lack of new customers. No exhibitions mean no customers looking for exhibition stand design or exhibition stand designing services. This has greatly affected the morale of the exhibition industry and everyone associated with it. Apart from the absence of new orders for exhibition stands, many businesses have canceled their previous orders as there is no point in paying for one when the entire industry is shut down.

How deeply COVID-19 has affected the exhibition stand designing industry?

If we speak about the psychological impact of the COVID-19 on the exhibition industry, the damage is immeasurable. It has destroyed years of funding, billions of dollars of investment, countless hours of work and planning, and most of all, it has destroyed the morale of new businesses. The wrath of COVID-19 has ruined the exhibition and trade show industry to such an extent where a speedy recovery is next to impossible. It took 2 years for the Coronavirus to show its true colors and it’s nowhere to be ending anytime soon. It will take at least twice the amount of time for the industry to rise again from the ruins of its own ashes and recover from the horror of COVID-19. It will take time for people to muster up the strength to attend exhibitions and trade shows and start again a new revolution of global trade harmony.

What can we do?

We have survived global outbreaks in the past more severe than COVID-19 and God forbids, but it is very likely that mankind might witness a new wave of infections in the next couple of decades. But for now, having courage, energy and patience is the best way to restore hopes of survival for the global trade industry. Sooner or later, the industry will come back to its former glory with a renewed energy to provide new business opportunities for everyone. Let’s pray and hope that everyone stays safe to experience a new beginning of global trade industry. 

Converting exhibition stand design idea into an attractive custom booth for trade shows.

exhibition stand design

Most of us understand that creating a customized exhibition stand design is an intrinsic ability that requires a mix of painstaking and advanced ideas to manage the designs that depict your business motive for existence. At ESS, we understand it ought to showcase the business goals, the brand, and its products in a realistic fashion so that potential buyers can find the utmost experience from it. The exhibition stand customization is an art, it is used for the transformation of bear space into an elegant exhibition stand design and there is an increase in the demands of the exhibition booth design builder company since it caters services from placing customers idea with their innovative and attractive construction of this stand designs. ESS is your team of specialist experts who are willing to construct exhibition booth design and offers exceptional designs and structures which are curated with keeping in mind the requirements and expectations of every client. Therefore, if you are looking for somebody as your Trade show booth constructor, Expo Stand Services is always available to fulfill all your needs and demands during the entire exhibition designing and building process!

Why you need an exhibition stand builder?

Tread Show Booth

Whether you’re contemplating boosting your brand, services, or showcasing your services or products, you are able to do it all with Expo Stand Services. We design all types of customized exhibition booths that exhibitors are searching for to create brand recall and achieve the business goal during their participation in the trade show. With our unique layouts for the display stand, we will create all the possible moves to accolade and outreach you as a new. We make certain that your design brief and stand design together with the brand name becomes a center of designing and we ensure that you get the bespoke custom exhibition booth design as per your requirements and likings.

What can you really expect from us?

The exhibition stand builder provides the custom trade show booth design and constructor service which have been recognized by esteemed customers for a long time. We ESS would be the ideal exhibition stand contractors and we offer state of artwork custom exhibition stands. ESS offers the following solutions:

  1. We discuss a 3D stand layout design together with the client for approval
  2. Expo Stand Services produces custom exhibition stand in the workshop.
  3. Constructing the exhibition display stand on-site.
  4. Providing 24×7 on-site exhibition stand management services for your exhibition stand design for the trade show booths.
  5. ESS supplies Audio/visuals services, graphic designing, printing, Food Catering, and Hostess services.
  6. Handling, transportation, and storage of the exhibition stand design.

In a conclusive viewpoint:

We hope that by now you have clarity that why you need specialists like Expo Stand Services to converting trade show booth ideas into attractive custom made exhibition stands layout. So if you are looking for someone as your Trade show partner, ESS is there to meet all your needs and demands!

Want To Learn About The Things That You Can Add In The Exhibition Stand Design- Check This Out

exhibition stand design

Have you ever planned or prepared for an exhibition? It may sound easy to you, but it is not at all an easy task. You have to consider so many things, such as products, venue, material, and the most crucial thing is exhibition stand design. If your company is planning to exhibit in the exhibition then, it is vital for you to choose the stand which will be unique and will be the best in the exhibition.

 You may have the doubt that how this exhibition can turn out better just because of the exhibition stand, then you should know that if the stand does not match with the color or theme of the exhibition, then you may be taken out of the competition. 

Stand Design Company germany

Things that you can keep in mind while preparing for the exhibition because that will just add the beauty and some of those things are mentioned below-

  • One of the main things that are needed to exhibit in any kind of exhibition is creativity. If you have the ideas in mind, you will be able to do the exhibition stand marketing in such a way that people will love that.
  • The next thing that you need to keep in mind is to use the large screen because it will attract the audience. The seating should be comfortable so that the visitors can sit and can get some relaxation.

It will be better if you use the sustainable materials to build the exhibition stand because it will show how much your company cares about the environment. It will have a positive impact on your company, and you can also ask your exhibition stand builder to use the LED lights, which are efficient and environment friendly.

If you want to make a good impression on your visitors, then you need to think about the space you are giving them. It is essential to always give most of your stand space to the audience.

Stand design matters the most because the audience’s eyes will be on that, and it should be more attractive. You can ask your exhibition stand contractor to make it an eye-catcher and have the best graphics which will illustrate all your services or the products in a much better way.

From the above, you may have got an idea that exhibition stand is the thing that catches the audience’s eyes so it should be in a trendy and unique design.

How Can You Make Your Exhibition A Success?-Here Are Some Tips That You Can Consider

Exhibition stand design

If you are planning to exhibit in the exhibition, you must be aware that it is not just a cup of tea. You have to consider so many things which will help you in making your exhibition a success. In an exhibition, design should be unique and having trendy Trade show booth will be the key because it will be an opportunity to attract the audience.

A person who has to exhibit in the exhibition stand or the trade show has to classify the work into three different categories, and those are the things to do before the exhibition, during the exhibition, and after that. It is vital to handle all these things to make it a successful show. You should contact the exhibition booth builder to make the best booth design because this is the way to get more clients for your business.

Here are some of the tips that you can consider while preparing for the exhibition to make it the best and a great success.

Exhibitions stand company
  • The first thing you need to do is make the budget and then work according to that. There are a lot of things that are involved in the exhibition, so it is better to be clear the objectives and research about it. You need to target the right audience with whom you can start your business.
  • Once you are clear about the thing that you need, then you can spread the news and update the people about it. Making the exhibition stand is difficult, but if you contact the right exhibition stand contractor, you do not have to worry about that. All you need is the right staff who can manage all the things.
  • When the events start, you need to focus on all the things that everything is working properly, exhibition stand design is perfect, and you should approach the visitors and attend them.
  • You should make some elements that will engage the audience and try to be social with the guest or the visitors. 
  • After the event has come to an end, you need to make a note of all the missing things. You can take all the suggestions that people have given and take them into consideration for future exhibitions.
  • The last thing that you can do is evaluate all the things and judge whether the whole event or exhibition was a success or not.

So you can make your exhibition a big success if you will start focusing on everything whether it is small or big. You should know that everything matters. 

5 Points Through Which You Can Make Your Trade Exhibition A Success!

Exhibition Stand Company

Are you planning to organize a trade exhibition in your town? Well, do you know about the factors that you should keep in your mind so that you get the best results from that? For those who are unaware, a trade exhibition is an event where different people come together to display their skills in the form of goods that they manufacture. They can also sell their products from the trade organization, and the best part about it is that they will definitely earn profits from it.

But if you are planning to organize one, there are many factors that you will have to keep in your mind starting right from the Trade show booth design till winding up and clearing the space! Below you can go through the factors that are necessary for you to make sure before you start the exhibition.

Set an objective

The trade exhibition is not a small thing you have to do; there are many small decisions that can either make or fake your exhibition if you do not pay attention. The very first thing that you should keep in your mind is that what is the objective of doing this event? Like what are your goals to get this event to happen in your state? Many people may go for a trade exhibition so that they can help the needy through the profits. And some may go with the plan to increase their profits or to represent their hold in the market. So you should be clear with your point in your mind.

Planning the exhibition

Once you are done with the objectives selection, it is time that you make a plan for the exhibition. Nothing works perfectly of you do not have a plan! You will have to plan each and everything from the stall design company to the ground or place of the trade.

Make a research

The market study is an important factor in saving yourself from the potential risks of the market. Before you start implementing your plan, it will be good that you go through what is going on in the market, and from that, you make your decisions. By this, you will be able to find answers to many questions in your mind like lists of exhibition stand contractor in Germany and many more; it can also be the case that you will get some sponsors for the exhibition.

Start advertising!

Now it is time that you start advertising the trade that you are organizing. Advertising plays a crucial role in such events because all you want to have is many customers that will come and visit your exhibition and also buy some goods from you. Hence your success is highly dependent upon the advertisement that you make.

Appoint in-charge and start

Well, you are almost done with organizing the best trade exhibition, and it is now time that you make people in-charge! People will give their duties and will do the work assigned to them. These people will also look for Booth builder company in Europe and will make your trade decorations the best so that you get people across the country to pay their visits!