Exhibition stand design tips for your next Exhibit

Exhibition stand design

Creative exhibition stand design is very popular at the exhibition and attracts attention. Familiarize yourself with each visual design element in a creative exhibition stand design.

As competition increases, you must ensure your stand is eye-catching, well-maintained, and designed to keep the customer there long enough to form a relationship. That way, you can better manage your capital and avoid resorting to design gimmicks that add little to the final look.

In the minds of your guests, a well-designed exhibition stand design can strengthen your brand image. It is the most important aspect of interacting with your target audience. After all, an exhibition stand is a way to promote your company and stand out from the competition and leave an unforgettable impression on the recipients. A mix of several separate units works in unison to create an attractive composition!

Tips that can help you get the best exhibition stand design

A well-designed exhibition stand strengthens your brand image in the minds of visitors. Your exhibition stand follows similar universal design and layout principles during construction. It is a crucial factor in reaching out to the public. As an exhibition booth builder, we have worked on dozens of exhibition stands, so we will share with you the top tips to keep in mind when planning an exhibition stand project.

Stand Construction – from your space

Before choosing a unique exhibition stand design or expert exhibition stand Design Company, you must first determine how you want its structure to look.

Exhibition stands can have different sizes, shapes and formations. The simplest is a hull scheme with wall art or an open space with pop-up screens. These display ideas at least offer brand exposure but lack form or style beyond a flat surface. Also, you may not incorporate any exhibition stand design, such as audio-visual products or displays, into your display.

At the other end of the scale are expensive custom racks that are limitless in style and form. These expensive shelves offer a unique look but typically cannot be reused, making them not a sustainable option.

However, most exhibitors fall between these two options. You want an exciting and unique exhibition stand that can be repurposed for multiple events on a reasonable budget. It is why a modular stand is a great option for most exhibitors, and one of the most versatile, creative and functional modular stands can avail from top exhibition booth builders like ESS.

But this structure gives exhibitors an edge over their competitors in style. It allows them to incorporate a full range of design features impossible with a simple modular system.

Leave enough space for the image

A general rule of thumb for an exhibition stand design is 40% white space. It allows you to avoid overwhelming your message with too much text. Also, don’t put too many graphics or busy pictures in your visuals. The brand and message will disappear.

Keep an eye on your target audience

Your exhibition stand design should appeal to your target audience. The relationship between what the brand offers and the customer’s needs should be revealed through the design of the stand. It must be visible to all show attendees and is not limited to your bubble. All target groups attend exhibitions with very different expectations. We can’t cover them all, so we have to choose one or the other. A targeted design will immediately grab the attention of your visitors. This rapid brand recognition is critical for the seconds you need to make an impression.

Think about the difference in materials

An exhibition stand design company should not hesitate to experiment with different materials to find the one that best suits your company and the image you want to represent.

Colour

Your branding guidelines will dictate the colour palette for your exhibition stand design. There isn’t much room for innovation, nor is it needed. Even a simple display stand idea can be very effective. More colours add clutter and reduce brand recall. The aim is to create brand associations in participants’ minds as clearly and quickly as possible.

Include graphics

Especially people’s attention span is short as they have to visit several other stands during the exhibition. Images and graphics are a more effective way to quickly convey complex messages and ideas. Use life-size, high-quality images and keep your signage simple and well-designed. Graphics are not something you want to do badly. It not only conveys your message but professionally represents your brand. If graphic design isn’t your thing, consider hiring a professional exhibition booth builder.

Avoid heavy text

It is the case regarding copywriting in exhibition stands. Brevity is key! Avoid long sentences when simple words convey the same message because nobody stops to read a long text. Use a tagline on your signs that people will remember after the show rather than lists of product information that few people will pay attention to.

Make sure you use a clear font, large enough to be seen from a distance. The localization of the text is also important; Place the text in the top half of the stand so people in the exhibit area won’t block it.

Make it interactive

The stand with interactive elements attracts exhibition visitors. No visitor wants to be in the exhibition space while you fill it with flyers and stickers. You must engage your audience and give them something to interact with through interactive exhibition stands. Incorporate the latest technology and social media elements into your exhibition stand design.

Floors

It also depends on which topic you want to present with your exhibition stand. Are you trying to present a sterile, sad and professional look? Then the use of laminate flooring will be a better option than carpet.

Product showcasing – think outside the box

To showcase products on your stand, you must draw attention to them in the best and most creative way.

A product display case is a simple exhibition stand idea – a space in your exhibition stand to display your products. Think of it like an exhibition in a department store; it will capture the attention of attendees and make visitors stop by or walk by your stand.

Creative exhibition stand design lets you present your products in many shapes and sizes. For something attractive and eye-catching, you can use 3D effect shop windows to showcase your product. How about using edge-lit etched acrylic panels on the front of the storefront, essentially creating a decorative window through which to view the product?

Another presentation idea is to display the products in less conspicuous stand areas. The wall showcases are hollow product displays that make the exhibition stand more attractive. Since these showcases are located at the front of the stand, they are more likely to draw visitors’ attention.

Put your most important messages in the right place

Each stand has areas that stand out more visually than others. So place your most important messages here to get the most prominence first. For example, the focal point of most medium to medium-sized stands is the back wall. It is where you place your most important elements: your message and logo. The central areas of the stand should contain the most important information about your brand.

Consider an open-stand design

An open exhibition stand design has several advantages. It can have multiple inputs and outputs! It allows visitors to enter the stand at their comfort level. It also makes it easier for employees to handle multiple visitors without meeting anyone. Staff and visitors can also maintain social distancing. Distribute seating throughout the exhibit space to ensure privacy for everyone in the stand.

Consistency

Make sure your stand logo is consistent throughout the space. Your branding concept should be consistent across all stand design assets, from banners and graphics to giveaways.

Use low-level branding

Here you can find other interesting facts about your company and tell us a little more about what your company does. It tends to be slightly more text-heavy, but the exhibit graphics should dominate the visuals to encourage higher engagement. The font should remain consistent across all three perspectives. Sizes may vary, but we strongly recommend not using more than two unique fonts. Keep text to a minimum, crisp and to the point, even for low-level branding. Initial interest is limited as visitors must move between dozens of stands during the show. The less effort they put into figuring out where you stand, the better it will be for your brand. Rely on graphics and photos rather than text.

Create an atmosphere

Build the perfect atmosphere inside your stand. Use light, textures, colours, layouts and even scents. By stimulating your prospect’s senses, you will get more attention and stand out from your competitors. A strong brand experience and memorable activities will bring visitors worldwide to your show and increase your ROI.

To Conclude

We hope these tips help you design the perfect stand for your next exhibition. For more advice, connect with us and explore our service as an exhibition booth builder.

How to Measure the Success of Your showcase?

Exhibition stand

You and your team invest a lot of time and money to exhibit, exhibition stand design and promote your company with the best marketing strategies. We can imagine that your presence alone cannot successfully exhibit at an exhibition. But how do you know if your showcase succeeded and your investment is right? A big part of success is setting clear goals, right mindset and attractive Exhibition Design Company. The definition of a successful exhibition depends heavily on your business goals. Ask yourself beforehand what you want to achieve. This article describes how to measure them and little bit about how you can maximize your ROI.

Common ways to measure the showcase success

What are your exhibition goals? Do you want to generate more sales or just increase brand awareness? Or how would you define a successful exhibition? Let’s start with a question. What is the definition of a successful exhibition? It is a good idea to sit at the table, hold a piece of paper and take the time to answer all these questions. Success at an exhibition is your goal depends heavily on. Please don’t rush. Brew your favorite tea or coffee and think about it. Are you there to write orders and make sales? Are you developing a new lead pipeline, or is your main goal to increase brand awareness? You should set specific, measurable goals for each goal. You may already know most of the metrics, but I promise you’ll discover some new ones as you read this article. Keep reading!

Understand your goals in advance

The planning process usually starts with why. For ROI purposes, it can be even more useful to start with: Answering this question will help you evaluate your showcase marketing efforts in the context of your broader marketing strategy and align your showcase presence towards specific wins for your business. Before, during, and after your showcase, you might want people to engage with your brand and discuss your products and services. Maybe you’re trying to raise brand awareness or turn awareness into new contacts. Perhaps your goal is to bring a product or service to market. Or maybe it just generates revenue. Whatever your goal, you should remember it throughout the process.

Information is key

Of course, you can also measure key performance indicators based on the data you collect, such as name, email, phone number, business, etc. But why not dig a little deeper? Businesses have various products, from consulting-based services to actual products. So when participants fill out the engagement form, ask them what they are interested in about your company. Then you can adjust your follow-up approach based on how you respond to them. Asking participants how to contact them makes follow-ups more comfortable.

Score leads

Exhibitions are a very good way to increase your prospects. If this is your focus, ensure you have a detailed scoring system. It can be customized based on your goals and needs. For example:

  • You can use the character evaluation approach.
  • It could be a “hot” lead that has made or is ready to make a large purchase.
  • It may be a very attractive lead who has made a small purchase or may become a long-term customer.
  • May identify leads that have made small purchases but are unlikely to make large purchases shortly
  • It can be reserved for leads who only requested documentation or some non-purchasing follow-up.
  • Regardless of your system, you can use methods to classify your leads to determine the overall quality of the leads generated at your showcase.

Participation

There are several ways to count attendance at exhibitions. If you are using cadence, you may run into capacity management issues.

Feedback

Another successful way of measuring your victory is to energize and look for comprehensive feedback. Talk to the team you had on your show stand, have a conversation with your unused prospects and existing clients and discover how profitable they thought your participation was; it is straightforward to form your possess overview to gather data that will prove invaluable to you as a company, this may well be done by employing a basic taken a successful toll illustration and send it to all the individuals whose mail addresses you collected at the show.

Visitation Uplift

For extraordinary presentations specifically, you’ll need a way of measuring the impact these have on top-line appearance – do they draw in guests to the setting that wouldn’t something else visit? There are a few strategies to attain this – for the case of an everyday normal recently and after the exhibition, authentic appearance execution or, best of all, the leftover or contrast from what was forecast otherwise. These ‘extra’ guests, in additionally their monetary commitments of affirmations and other earned income, can be numbered towards the exhibition’s victory.

Now, let’s see how you can maximize your ROI

Develop perspective

Exhibitions are also great for contacting new buyers. But don’t expect shoppers to magically visit your stand. You are responsible for introducing yourself to potential new buyers and booking a meeting for your business before the show. Contact your representative for a list of participating retailers in advance to set up a meeting. Try to give them a compelling reason to meet you at the show by including a curated line sheet of the products they will most likely be interested in! Set goals for your team regarding how many buyers to contact before the show and when you plan to showcase.

Taking a measured approach

We live in a world where innovation implies it’s easier than ever for us to induce information – and lots of it – at the touch of a button. Sometimes, although exhibitions since ready to get huge volumes of information, it doesn’t essentially cruel we ought to. At shows, businesses have an uncommon opportunity to get before potential buyers within the right outline of intellect to discover almost distinctive items and administrations. And the key here is organizing significant discussions.

Yes, innovation can assist in intensifying and moving forward the way you screen, and the track comes about. Still, it should be utilized to bolster – not supplant – building beliefs and connections on a one-to-one premise. Taking a customized approach, centring on face-to-face engagement and organizing quality – not amount – leads will assist you in changing your exhibition strategy and assessment process.

The Outstroke:

There are numerous ways to degree the victory of your nearness at an exhibition, but the ones we have laid out here are often foremost effective and effectively measurable. Whatever you need to accomplish from your nearness at the appear to make beyond any doubt merely set clear and reasonable objectives sometime recently you go and measuring your execution shouldn’t be as difficult.

Have a successful Showcase!

How choosing a Local Exhibition Stand Design Company in Europe will benefit you?

Exhibition stand design

Hiring an experienced exhibition contractor in Europe is a key issue. Choosing the right exhibition builder in Europe is a very important factor for the success of an exhibition. Many big organizations turn to stand builders to make their displays more visible. Your choice here demonstrates the success of a mega exhibition. A lot of time and effort goes into an exhibition stand, so ensuring it’s worth the time and money is important. There are many reasons why it is advantageous for exhibitors to choose an exhibition stand contractor and builder in Spain. One of them is an attractive and engaging exhibition stand!

Does an experienced European exhibition builder designed exhibition stand worth it?

An eye-catching exhibition stand is a basic element that visitors look for when entering the exhibition. They are easily adaptable to any available space, flexible, and suitable for various budgets while still looking good. Creating a popular and worthy stand needs alot of planning and strategy. Standard displays are the perfect choice for those who need a lot of flexibility and cannot afford a customized stand.

You must have witnessed where exhibitors have successful shows, where innovative and unique design has played a big part. The modular systems are easier to assemble, disassemble and operate at a lower cost. It is an affordable option. A well-designed exhibition stand by a skilled and experienced exhibition stand contractor and booth builder in Europe reflects your brand identity. 

Exhibition stand construction is a serious decision that needs to be carefully considered. If portability is important to you, emphasize that and ask contractors to design a display that’s instantly attractive and easy to transport. Unlike amateurs, experienced exhibition stand contractors and builders in Spain can steal the show. Organizations that must move quickly from show to show will find this system very beneficial, even though most performers today can move and install anything, regardless of size or complexity.

In a competitive environment where many stands are trying to attract attention, you need a unique stand to help you achieve your goal.

The top reasons to hire a successful exhibition contractor in Europe are:

Local Knowledge

They speak the local language, so they can make all the necessary arrangements, understand the issuance instructions and fill out all the required forms. If your contractor does not speak the local language, important information may be missing or not providing the correct information to the exhibition organizer.

Expert exhibition stand constructor creates unique stands

Many other competitors will be coldly vying for the viewer’s attention at each exhibition. Your exhibition stand should have unusual designs and features to attract attention. Only a creative and stylish exhibition stand can become a must-visit for guests and differentiate your brand from other attendees. A reliable exhibition contractor in Europe knows how to capture the individuality of your brand and show it to the world. Hence, hiring a good exhibition builder in Europe is a must. Find someone with experience building large exhibition stands and hire them as an exhibition stand contractor to steal the show.

Understand local laws, customs and regulations

Understanding the etiquette and culture of the place you are speaking to are important. Your content can have a greater impact when you add an understanding of the local culture. And when you have someone who fits into the mood and can address guests in a manner that suits them, it makes a big difference to your presentation. Understanding local laws, customs, and regulations can help ensure your showcase runs smoothly.

Cost

In addition to carbon footprint and logistics management, a much cheaper solution is to use local exhibition stand contractors and booth builders in Europe to reduce transport/shipping costs. Finding a partner near the site is important to reduce travel and labour costs. You save a lot of money if your contractual partner does not have to book flights, hotels, etc.

Reliable exhibition buildings shape your vision

Brands attending an exhibition has a specific goal to achieve. It could be to increase sales and revenue, improve brand awareness and exposure, or attract more customers to the brand. Whatever the goal, your stand needs to be built to align with your exhibition plan and the goals of your overall marketing strategies. The stand should be spacious with adequate seating. All decorations should be properly organized and spaces appropriately used. Visitors should get an impression of the perfect brand they are looking for. And all of this is only possible if you hire the right exhibition stand contractor and builder in Spain to showcase your brand. You will first understand your marketing strategies and propose appropriate projects to help you achieve your business goals.

Simple Printing

Sometimes printing banners and marketing materials outside a stand builder’s production unit isn’t easy. If you have a local supplier, he knows local contacts with which he can do good work cheaply. So you can also save at this point.

Location

The main reason for choosing a local exhibition contractor in Europe is its location. Choose a design and build Company close to your location to reduce the kilometres your stand has to travel. After completion of the stand, it must be transported to the exhibition centre. Knowing the city where the exhibition is held also has many benefits in addition to reducing the carbon footprint. So imagine the additional costs you would incur if your stand construction company were far from your facility. A local stand builder will cost you less and save you on transport costs. Another good reason to choose a local stand builder is that your stand should experience less wear and tear than during transportation. The closer the distance to the exhibition centre, the lower the risk of accidental damage to the stand.

Overall it’s good to have a local exhibition builder in Europe who can do a great job at a reasonable cost. If you are looking for an exhibition stand contractor and booth builder in Europe who fully understands your business needs and can provide you with the best exhibition stand, then ESS can help. Contact us today for the best exhibition stands and comprehensive exhibition services.

Our creative approach at Expo Stand Services is to work closely with our clients to understand their brands, products and services. However, our preferred solution is to combine structural and modular elements to create hybrid exhibition stand designs that are quick to build, flexible, cost-effective and durable. It allows us to create great stands and effectively convey your message to your target audience.

Pro-tips of Visual Merchandizing for your next Exhibit

Pro-tips of Visual Merchandizing for your next Exhibit

As an exhibitor, putting your brand at an exhibition may be fun — and a ton of work, too. An exhibition stand design can make or wreck your income at an exhibition so need to be deliberate carefully.

Visual merchandising is the exercise of showing your product and organizing your savings to income, beautify your brand, and offer a stimulating and fun buying experience for clients. This blog defines a few critical visual merchandising strategies and the way you may enforce them for your brand. You can consult an exhibition booth contractor to have the best exhibition stand design. You can also the following tips of visual merchandising as a tiny ground plan.

Create a Theme

Pinpointed the occasion’s demographics and what their wishes and hobbies appearance like, and then it’s time to brainstorm a theme.

But first, it’s critical to keep in mind one famous visual merchandising tip: Just like your brick-and-mortar save, your show needs to inform a coherent tale or a visible message.

  • An incredible region to begin is to discover an institution of colors that works nicely together. You would possibly have already got a palette of colors you often work with as a part of your branding.
  • If complementary colors first got here to thoughts, you’re in reality now no longer alone. However, there are greater forms of color schemes you may use that would higher healthy your show. Contrary colors can be distracting while used incorrectly.

Using the color wheel concept can help you determine which corporations of colors will appear exceptional in your brand exhibition stand design.

Draw Attention to Merchandise & Set Ambiance with Lighting

The lights scheme is a critical detail for making your area complete. Your light selections will create an environment and assist outline the temper your save and brand will inspire. Not best that, however exact lights layout will even draw interest to the goods you need your clients to look at and may even make an announcement that units you other than the competition.

When developing your lights scheme, make certain to consist of the 4 number one forms of lights:

  • Ambient Lighting
  • Accent Lighting
  • Task Lighting
  • Decorative Lighting

POP shows are transient virtual or bodily shows positioned around the merchandise you need to attract interest to or market it. They can sell product features, exhibit deals, cut up muddles, or draw interest in a thrilling object. Think of your POP shows as one-dimensional employees—even as they’re restricted to at least one product area, they’re the professional and key sales clerk for that product and let you promote it quicker and less complicated.

Highlight Products with Point-of-Purchase (POP) Displays

POP shows are transient virtual or bodily shows positioned around the merchandise you need to attract interest to or market it. They can sell product features, exhibit deals, cut up muddles, or draw interest in a thrilling object. Think of your POP shows as one-dimensional employees—even as they’re restricted to at least one product area, they’re the professional and key sales clerk for that product and let you promote it quicker and less complicated.

  • When selecting the exceptional POP shows in your brand, you may first need to perceive what merchandise you need to target.
  • These are probably your personal favorites, exceptional dealers, or maybe sluggish dealers which you need to push via. This is as much as you and what merchandise you believe you studied gets the most advantage from POP shows.
  • You will even need to reflect on consideration precisely the way you need your POP shows to appear.
  • The opportunities right here is endless, however much like all of the different factors of your visual merchandizing, the POP layout you select needs to be captivating, draw clients in, talk on your brand voice, and match in with the relaxation of your save.
  • With your POP shows designed, the remaining aspect you may need to do is determine the way to include them into your save layout.
  • POP shows are incredible for breaking apart muddle in high-quantity product regions, filling open areas, and guiding clients via your save.
  • Think approximately what regions of your save have monotonous shelving or little variety in the product.

Create a Cohesive Visual Experience Using Color

A uniform color pallet will assist create a cohesive visible experience for your save and make it less complicated to attract interest to sure factors of your area. Selecting a palette is your first step. You will need to restrict the variety of colors you figure with to create a harmonious visible experience for your clients. Typically, you may need to work with 3 to 4 colorings at a time, with variants inside every color.

The palette you select needs to healthy your brand in addition to your income objectives.

For instance, let’s say you’re a puppy delivery save, and also you need your brand to be family-pleasant and evoke pix of animals and nature. You would possibly need to stay with earth tones and greens, as those colorings elicit institutions with nature and comfort.

Bright, mild colors draw the attention greater than darker ones. Use vivid colors to trap shoppers’ interest and spotlight precise merchandise and darker ones to preserve the attention moving.

Show Your Price

This one is probably a piece obvious; however, it’s something a whole lot of stores neglect while putting in place at an exhibition: the charge tags. When you’re buying, what do you believe you studied whilst you select an object without a charge tag? Probably it was very expensive.

So, don’t make your clients guess — in any other case, they may suppose your product is out of their budget.

Try out those strategies for including charge tags on your merchandise:

  • Templates: A short Google look for charge tag templates will lead you to endless alternatives that you may print yourself at home.
  • Labels: If you’re strapped for time or cash, select out a few small labels from a close-by workplace deliver them save, and well handwrite the charge yourself. This method can be easy; however, it could nonetheless upload a few characters on your show.
  • DIY: Creating your very own charge tags will now no longer best reduce lower back on charges however additionally upload some other innovative detail on your desk. Here’s an easy idea: Create your very own with a few strings, a quiet stamp, a pen, and retail tags.
  • Barcode printers: Available at numerous charge points, barcode printers (or label printers) offer a short, easy, and expert method to including fees on your wares.

Use Signage to Direct & Inform Customers

Effective signage can spotlight merchandise or features, manual your clients to precise items, and proportion statistics together along with your shoppers. It performs a tremendous function in defining what your clients see and engage with and the way they recognize your saves and merchandise.

Choosing the proper signage in your brand will come right down to figuring out the desires of your symptoms and symptoms. Are you the usage of them to market their deals? To highlight sure product features? To deliver your save character? Figuring out what you need your symptoms and symptoms to perform and the way you need them to appear earlier than you begin printing will store time and money.

In addition to figuring out your signage desires and appearance, there are some most important dos and don’ts on the subject of designing and putting your symptoms and symptoms.

  • Keep it concise and informative Clutter with nonessential statistics
  • Create a name to motion Leave unanswered questions
  • Create visible intrigue Place low to the ground, out of the road of sight
  • Inform, persuade, or sell Use purposeless signage to fill the area

Signage is likewise vital in your save’s outdoors. Outside symptoms and symptoms are an incredible possibility to market it deals, inform humans approximately your brand, or maybe proportion a bit of art, placing the tone earlier than everybody even comes inside.

Exterior shows are all approximately taking pictures of humans’ interest and intrigue and could frequently be the boldest visible show for your complete storefront. Think of your outdoor signage because of the greeting your brand is giving out into the world.

Showing a Converse save signal

A nicely-lit signal out of doors a Converse saves attracts clients’ hobby.

Folding sidewalk and lit window symptoms and symptoms are incredible examples of captivating signage that works nicely for outdoor shows. They are mainly powerful in case you’re saving are positioned near competition or off the overwhelmed path, as they’ll make your savings stand out to clients who would possibly in any other case have handed you by.

Folding sidewalk symptoms and symptoms and lit window symptoms and symptoms additionally illustrate to clients who you are open for enterprise and draw humans closer to your front for the duration of off-hours or holidays.

  • Showing a sidewalk signal

A folding sidewalk signal doors espressos save goals ability clients and remind them to seize a cup of espresso.

Want to examine greater approximately outdoors shows? Read our manual for designing storefront symptoms and symptoms.

To Sum Up:

Visual merchandizing impacts each patron dealing with the thing of your brand. From your brand voice to patron experience to income, visual merchandising is a good deal greater than simply arranging merchandise in an aesthetically attractive manner. Keeping all of the strategies and hints that the newsletter reviewed in thought can help you create a stunning exhibition stand. Another best thing you can do to make your showcase appealing is to contact Expo Stand Services. We’re among the top exhibition stand design companies, building and delivering exhibition stand design for years. ESS has an in-house team of expert exhibition stand builders.

Go on and ensure success at every exhibition with Expo Stand Services

exhibition booth builder in Germany

Exhibitions are critical to generating business and constructing expert connections but a seasonal promotional occurrence. It way the exhibition stands you heftily put money into might not be used equally to its cost. However, you could make the most out of it in case you know how to find the best exhibition stand design companies in Germany? And you can know it while reading this article.

Here’re a few tips for choosing the best exhibition booth contractor for your next showcase.

Location Geographically

When it comes to picking the best exhibition stand contractor for your exposition, the location matters a lot. It helps you keep track of your logistics costs. If you choose not to use a local contractor, it will undoubtedly affect your budget or cause you to incur additional costs.

Contractors with Exhibit Stand Design Experience

One of the most significant advantages of hiring professional exhibition booth builders is that they have extensive knowledge in their field. They understand all of the requirements for trade exhibitions, including how to incorporate lighting and other considerations, as well as if certain design elements will work or not. After discussing all of your exhibition needs, recommends the most effective stand for you. Nothing is left to chance when working with skilled custom-built exhibition stands. You can request that they show you a portfolio of their modern exhibition stand.

High demand

A skilled exhibition stand design companies will have a regular stream of jobs for new and old clients. They’ll be able to develop stands for a wide range of brands and industries, and each design should be a custom-built exhibition stand and modern exhibition stand for the exhibitor’s primary purpose.

A simple glance at their website or portfolio will reveal whether they reuse the same designs or whether each stand is truly unique and tailored to the specific needs of each customer.

Graphics

Don’t underestimate the power of engaging graphics; a well-designed set of graphics communicates your marketing message to your target audience clearly and effectively. Always seek out an exhibition booth builder who uses cutting-edge printing techniques and guarantees that your display stand and graphics are interwoven smoothly to create a strong, unified picture. They should have a good eye for detail as well as extensive experience placing various elements in your stand graphic.

Consulting

The first meeting with your potential exhibition booth contractor is crucial. Whatever request method you choose, whether it’s via email, phone, or online form, what matters is how eager the team is to learn more about your company. If there is no interest, the prospects of receiving a custom price quote and the required custom-built exhibition stand design.

Field References for Activities

Always look for an exhibition stand design companies that can provide you with credentials that are relevant to your line of work. You can get a peek at those activities, such as how they present products or how they make the most of the rented area for the exhibition stand design.

The Out Stroke:

Hire a professional exhibition booth builder in Germany rather than a novice to save a few dollars.

If you’re looking for the best exhibition stand design companies for your upcoming event, look no further. We’ve put together a few pointers that will help you find your ideal exhibition partner.

How to make a successful Expo?

expo video

You may probably have heard about the term “expo”. An expo refers to an event where businesses can exhibit their products and services to their potential customers. Getting your business engaged in expos or exhibitions can bring them exposure and generate leads.

There are a lot of smart ways to bring your expo success. One of these smart ways is to ensure that your expo is engaging its customers. But keep in mind that your potential customers are not only those who attended it. You also have remote potential customers that you must consider reaching out to over the internet. Creating an engaging and informative video can help you capture the attention of potential customers. Aside from that, it can help explain your company’s products or services. In creating a video that engages your audience, you will need to use a video maker to help you out with creating, editing, and adding animations and effects. This kind of tool can bring your project into a more exciting and engaging video. 

How do I stand out at an expo?

Trade shows or expos are among the excellent ways to get your business exposed to more prospective customers. All business owners know that. That’s why each company is finding a way to stand out in the said event. There you can find different gimmicks to create engagement with the customers that convert sales. 

It is every business’ goal to stand out in the event, this is also to ensure that they’d be getting the ROI from the time and money they spent for the expo. To join an expo, you must consider the expenses for the booth, the booth space, the materials that you will bring, the products, and the persons who will be taking charge of the event such as the MC. Make sure to always get the best ones. 

To stand out in the event, give away something that is not common. Corporate headphones, sunglasses, mugs, and laptop skins, are just a few of the things that you can give out. You must also invest in some great displays that would catch the attention of the people walking around the event. Investing in the fully-designed photo booth is just one of the great displays samples. 

5 Ways to Improve Your Expo Through Videos

A video marketing campaign is the act of producing and distributing videos to promote a business or product. Videos can be used to generate interest in a product or service, educate potential customers about a product or service, or even promote a brand’s values. And through videos, you can spread the word of the excitement and fun in the said event, especially to the potential remote customers.

Videos can do a lot of things to improve your exhibition. Continue reading and find out the 5 ways that you can follow to improve your expo through videos.

Create pre-show videos 

 In marketing, marketing doesn’t start right on the date of the event. It starts right before the event. Start marketing campaign with the use of the pre-show videos. Make sure to prepare your pre-show video at least one month ahead of time. Use social media platforms as the channels to spread the word about your upcoming event. This can do a lot in educating the potential customers about your products, services, and the dates and locations that the event will be held.

Represent the life cycle of your product/service.

 Create a video that shows how your business started until it reached the peak of its success. Take advantage of utilizing the animation features of your video editor to create a good one. Walk into the different branches of your company, such as the research and manufacturing branches. This is one of the interesting topics that the customers would love to watch.

Live Stream the show during the event

Take advantage of the live streaming features of the web. A lot of potential customers will be excited to see via live streaming what your company had prepared. A few of the things that they are excited to know about are the masters of the ceremonies, the giveaways, and special announcements such as newly launched products.

Post-Show Marketing

The event might be over as the exhibit ends but not the video campaign. Make sure to create a video that showcases the remarkable events during the exhibit. This is one of the awaited moments by the online customers who were not able to witness the event.

Visuals over voice

We all know how noisy it could be during the event. It will be hard for the person in charge of the audio to get clear audio recordings. It would be helpful if you will focus more on representing visuals in the video rather than the event-recorded audio. If you’re thinking about the message that you want to deliver, don’t worry. Words can be expressed through added text or you may also add subtitles that are available in the video editing tools.

Another effective way of having a successful Expo is hiring a professional exhibition stand contractor like Expo Stand Services. Here’re some benefits of hiring us as your exhibition booth designer:

  • We have a skillful team of designers with a cumulative enjoy of years of experience. 
  • Our in-house, full-time exhibition booth designers study and have a look at the marketplace developments to create exhibition stand designs that decorate your brand emblem image. 
  • Our exhibition stand designers now no longer handiest create designs which can be trendy, however additionally they layout stands that spotlight your key advertising and marketing message. 
  • Our stands resonate together along with your brand persona and assist the growth of your brand.

Wrap it up! 

In the end, creating a video can be a daunting task to some but not if you are equipped with the right video editing software. Make sure to check out the complete features that your video editing software offers. Otherwise, if you are too busy and have no time to do the editing, you may also hire professionals to do the task for you. The same goes with exhibition stands get the professional for the best output at the exhibition. Given in this article are the five ways how you can improve your exhibit through videos.

Tips to grab the attention of your Potential Clients at an Exhibition

Exhibition stand design

It’s difficult to create a creative and satisfying exhibition stand design, but do you know what’s more difficult?? To attract the footfalls at your stand, to gain the interest of your potential clients and other dominants of a particular industry.

The thing that plays an important role to attract visitors to your brand is the exhibition stall. To have a result-oriented stall you need to find the best exhibition stand builder such as Expo Stand Services.  Various other factors and tips can help to increase the footfall at your stand, are as follows:

Preparation

Make the maximum of your showcase by sending out invitations earlier, via social channels, and assure a talk with your most important prospects. Spreading the phrase and a touch little bit of self-advertising will stand you out in the crowd.

Create an Experience

Businesses are becoming an increasing number of innovations in terms of thoughts for exhibitions. Stay beforehand of the curve by developing an enjoyable experience so that it will draw visitors to your stand from throughout the hall. Hiring such things as virtual reality experiences can create this form of buzz.

Engage… Engage… Engage

Once you have attracted visitors to your exhibition stand design you need to interact with them’ engage them immediately…get them involved. You can use video games and competitions to get chatting with site visitors amusingly and casually.

Nowadays everyone loves a competition – why now no longer strive a wheel of fortune prize, it’s an engaging activity with the attendees. This is a great way to engage your client and start the conversation about your brand. You could provide large prizes with a mixture of small and medium prizes from branded promotional products for example branded notepads, chocolates, and greater. You can buy a bodily spinning prize wheel or you could additionally create a digital one!

Technological help

Using technology this is now very easy with a global exhibition stand builder like Expo Stand Services. Like you can set up huge LED monitors or maybe use rental booths or large iTab provider to reveal off your social pages, new promo motion pictures, and greater with excessive impact.

Create the correct Ambience

Planning your entire surroundings earlier will make your area stand out in the exhibition hall. Create an ambiance that genuinely displays your brand and different retail areas from exhibition carpet and furnishings to branded frames to complete your stand perfectly. You may also create an area to loosen up by constructing a living room vicinity entire with beanbags and gentle furnishings. To have more professional opinions about the design you can talk with our efficient exhibition stand designer with years of experience.

Offer Something a Little Different

Lots of manufacturers do giveaways to attract visitors over to their stand. Get innovative and think about something so that it will wonder visitors and get them to you. Just to let you know Expo Stand Services has expertise in making an exhibition stand focus point of the exhibition.

Create a Theme

If you need to attract the attention and get humans over your stand, say goodbye for your regular stand and set a theme that reflects your brand image. From synthetic grass and garden chairs to floral partitions or business décor, think out of the box for maximum impact.

And if don’t want to take this hassle of thinking and executing hire Expo Stand Services a leading exhibition booth builder in Germany. We have industry professionals with years of experience and creative minds who work with you to create the best exhibition stand design for you. All you need is to contact us.

Show Off Your Expertise

Try something new at your exhibition stand and choose something from amusing cardboard cut-outs to inspire social media snapshots and posts to a brand -new package deal of shell scheme images to create the final enjoy whilst your capacity customers step onto your stand. Try to display that shows your work and expertise.

The Out Stroke:

Have headache of thinking about how to do all these??? Then let professionals’ do their work… let Expo Stand Services build you the best exhibition stand design. As we are leading exhibition stand contractors in Germany serving across the globe.

Exhibition stand design companies offering modular exhibition stands

modular exhibition stands

So you have done all the work of organizing your business for the next big trade event. You have marketed to your core audience and to new potential customers. Your microsite has people buzzing about your appearance. You have decided upon a theme to focus on. Your salesmen are trained, and you have activities planned for your booth visitors. Now you just have to decide what kind of exhibition stand design would best serve your interests at the event

modular exhibition stands

Modular exhibition stands will boost the efficacy of your marketing efforts for a trade show or business exhibition. Modular stands are the specialty of many stand designers across the world including booth design company Germany, exhibition stand design and build USA, exhibition stand builders Las Vegas, exhibition stand manufacturer Amsterdam. Here, check the key features and benefits of using a modular stand design for your exhibition show.

  • The types of custom build exhibition stands allow for a certain level of flexibility within the space allowed. Modular stands are an ideal choice if you have any kind of doubts regarding the space in which your exhibition stand will be placed.
  • Modular exhibition stands look more sturdy than other types of stands, adding an air of professionalism to your exhibition presentation. Modular stands are equipped with compartmentalized components, with which you can create lit displays, sectioned meeting areas, systems for product displays and structural features. Modular stands achieve this through the use of lightweight aluminum forming the basis for the compartments, and a plethora of other choices for the materials to be used with it.
  • Modular stands brings a new energy to your presentation and fits well with other marketing materials. With some imagination, a skilled exhibition booth contractor can contort a modular stand to actually mimic a custom build exhibition stand. They don’t have any pre-designed shape, so you can bend it and mend it the way suits you best. A modular stand can make your brand display stand out from the rest.
  • Modular units cost less than a custom build exhibition stand. If your business is on a budget, the modular stand can provide you the monetary room that you need to buy the best, instead of buying a shoddily-built custom stand. They are also more quickly assembled than are custom build exhibition stands.
  • Modular exhibition stands can function without all of their components. If you are a regular presenter at exhibitions of different sizes and scope, a modular stand can help tremendously in that it can fill a large space, or simply take off a few components and fit into a smaller one. It can also make it easy to cut the overall budget of marketing, as modular stands are mostly designed to serve on multiple occasions in different time periods.

In the end, there is one thing that matters the most when it comes to creating a modular exhibition stand that is fit to serve all your needs. There are plenty of exhibition stand designers, exhibition stand builders, exhibition stand companies specializing in creating modular stands of your choice. Make sure to conduct a thorough analysis of their prices and precious assignments to ensure a profitable return on your investment. The better the research, the better the chances of success. 

Important tips to make your exhibition stand design successful

exhibition stand design

Exhibition stands have been used effectively by entrepreneurs to market their products over a long period of time. Their main objective is to capture the imagination of the customers and entice them to purchase the products. The main components used by marketers in such campaigns are eye-catching colors, graphics and messages. This strategy is also meant to spread information about products among prospective customers. This type of marketing requires a lot of effort and time.

If you’re exhibiting in Germany or USA, make sure to hire a professional exhibition stand contractor before you plan to participate in the show. Finding the most popular exhibition stand companies is a challenging task, as there are thousands of them available in the market. Conducting an online search is a safe and clean method of finding exhibition stand designers. Just type the keywords such as exhibition stand contractors Germany, Exhibition stand manufacturers USA, exhibition stand design and build Amsterdam, exhibition stand builders Las Vegas, and hit the enter button. You will many website links leading to some of the best exhibition stand companies. Make sure to check their previous assignments and compare prices to find out which one is most suitable for your budget.      

Hiring the right exhibition design company is not enough, you need to create hype for your exhibition show to ensure maximum exposure and customer reach on the day of the show. 

This article offers some tips, which will enable you to make your exhibition stands a hit among the customers:

Offer free products

At the display, you can offer free gifts to people. You can also offer discount vouchers to those attending your display. There is also the option of giving away a few samples as free gifts. All these steps will help in making your efforts successful. You can always ask your exhibition booth contractor to print images of free gifts on your stand graphics.

Promote on social media

Almost every commercial venture has its accounts on various social media websites now. An established business will also have a considerable number of followers. So if you are planning to hold a display then you must post information regarding it on social media platforms. You can publish images regarding the competitions and other interesting activities that will be held during the program. All this will create interest among the social media followers and encourage them to attend the display.

Give free refreshments

Offering free coffee or cold drinks to a few customers would not cost you much. But, this can certainly help in diverting the attention of customers towards your products. In this manner, you will be able to create interest among people, who might not be interested in your products.

Galvanize your support staff

The staff members who will display your products at the exhibition must be properly groomed for the job. They should be told how to dress up and communicate with prospective customers. Their behavior will play a key role in the success of your strategy. It is important to hire refined and energetic personnel for the event.

Try to make the event interesting

In order to captivate the viewers, you have to make the event interesting. Your support staff can put up an act. You can also run popular music. Anything which arouses interest among the audience would be useful.

Apart from taking care of all these tasks, you need to make sure that your exhibition stand is properly manned and managed. Exhibition stand design company Germany provides turnkey services which include project management. It means that you are free from the worries of installing the stand, managing and dismantling it once the event is over. They will look after everything related to your exhibition stands so you can concentrate on attracting customers.  

Using colors in your exhibition stand design

Exhibition stand design

Many of us probably have seen stunning exhibition stand designs at trade fairs, but when it comes to creating one for our own business, the task of creating such an effective display can seem dauntingly complex. You need to consider a large number of variables such as shape, size, colors, adjustable frame, branding, graphics panel, and many more.

One such important factor you need to keep in mind is color; if you choose the right colors that reflect your brand and logo, then your stand can potentially make a huge impact on your audience With this in mind, here are some tips on making your booth – and your brand – stand out from the pack.

Hiring a professional for color selection

It is first important to note that a huge number of exhibition stand companies end up using the same colors in their designs, as most people put great stock in color psychology. This is, of course, a very reasonable and logical thing to do, as this does have a very real effect on the type of people you will draw to your booth, or if you will draw them at all.

Booth builder DUBAI

This does mean, however, that many companies exhibiting can end up blending into the background due to the similar color palettes that they end up using. For this reason, a little creativity is very important to stand out from the pack, particularly in larger trade fairs where you may be facing a great deal of competition. Hiring someone professional in the line of work is great to ensure that your custom build exhibition stand is fully equipped to make the most of your show. Such companies are available in many forms such as exhibition stand builders, exhibition design company, exhibition stand designers, exhibition stand companies, exhibition booth contractor, and many more. 

Be bold and creative in your design

With so many booth designs on display all competing for attention, a courageously bold design can often prove a novelty for passers-by, and at the very least make a strong impression on your audience. Consider being bold in order to catch the eye of people who would normally pass your stand by.

This does not mean, however, that you should be haphazard in your choice of color. Color psychology really does come into play, and your choice should be tailored to the image you wish to give, even though you can tweak it to be bolder or integrate it into a stylish, more complex design featuring other colors.

Color psychology of exhibition stands

Blue is considered both intellectual and soothing and is often used by companies to convey a feeling or trust and serenity to an audience. This can encourage visitors at trade fairs to visit your booth, as long as it can stand out from the predictable sea of blue that you will find around you. In addition to this, its “cold” nature needs to be countered by a friendlier color somewhere.

Red is another interesting color, and stimulates the senses and incites action. It can be warm and exciting, but can also be perceived as aggressive. It does catch attention very quickly, however, and this color can be integrated into booth designs to great effect for this reason, especially where there are many stands, again all competing to capture an audience.

An excellent color to choose is black, which oozes strength, sophistication, security and substance. All of these traits can bring a timeless, high-quality aura to your brand. With that said, black does not draw attention to itself, and can mean that you get lost in the crowd.

It is well worth learning about color psychology before you select a few shades for your exhibition stand design, and also think about how you can use them in a way that stands out from the other designs that will be present. Utilizing a selection of colors can often bring great results if balanced in a way to minimize the negative qualities of the others.

How to find an exhibition stand design company in your nationality?

Regardless of where you are planning for your exhibition show, exhibition stand design companies can really help you choose the right colors for your stand. To find one, you can use internet to get in touch with them by using some relevant keywords including exhibition stand manufacturer Amsterdam, booth design company Germany, exhibition stand manufacturer USA, etc.