Exhibition stand design companies offering modular exhibition stands

modular exhibition stands

So you have done all the work of organizing your business for the next big trade event. You have marketed to your core audience and to new potential customers. Your microsite has people buzzing about your appearance. You have decided upon a theme to focus on. Your salesmen are trained, and you have activities planned for your booth visitors. Now you just have to decide what kind of exhibition stand design would best serve your interests at the event

modular exhibition stands

Modular exhibition stands will boost the efficacy of your marketing efforts for a trade show or business exhibition. Modular stands are the specialty of many stand designers across the world including booth design company Germany, exhibition stand design and build USA, exhibition stand builders Las Vegas, exhibition stand manufacturer Amsterdam. Here, check the key features and benefits of using a modular stand design for your exhibition show.

  • The types of custom build exhibition stands allow for a certain level of flexibility within the space allowed. Modular stands are an ideal choice if you have any kind of doubts regarding the space in which your exhibition stand will be placed.
  • Modular exhibition stands look more sturdy than other types of stands, adding an air of professionalism to your exhibition presentation. Modular stands are equipped with compartmentalized components, with which you can create lit displays, sectioned meeting areas, systems for product displays and structural features. Modular stands achieve this through the use of lightweight aluminum forming the basis for the compartments, and a plethora of other choices for the materials to be used with it.
  • Modular stands brings a new energy to your presentation and fits well with other marketing materials. With some imagination, a skilled exhibition booth contractor can contort a modular stand to actually mimic a custom build exhibition stand. They don’t have any pre-designed shape, so you can bend it and mend it the way suits you best. A modular stand can make your brand display stand out from the rest.
  • Modular units cost less than a custom build exhibition stand. If your business is on a budget, the modular stand can provide you the monetary room that you need to buy the best, instead of buying a shoddily-built custom stand. They are also more quickly assembled than are custom build exhibition stands.
  • Modular exhibition stands can function without all of their components. If you are a regular presenter at exhibitions of different sizes and scope, a modular stand can help tremendously in that it can fill a large space, or simply take off a few components and fit into a smaller one. It can also make it easy to cut the overall budget of marketing, as modular stands are mostly designed to serve on multiple occasions in different time periods.

In the end, there is one thing that matters the most when it comes to creating a modular exhibition stand that is fit to serve all your needs. There are plenty of exhibition stand designers, exhibition stand builders, exhibition stand companies specializing in creating modular stands of your choice. Make sure to conduct a thorough analysis of their prices and precious assignments to ensure a profitable return on your investment. The better the research, the better the chances of success. 

Important tips to make your exhibition stand design successful

exhibition stand design

Exhibition stands have been used effectively by entrepreneurs to market their products over a long period of time. Their main objective is to capture the imagination of the customers and entice them to purchase the products. The main components used by marketers in such campaigns are eye-catching colors, graphics and messages. This strategy is also meant to spread information about products among prospective customers. This type of marketing requires a lot of effort and time.

If you’re exhibiting in Germany or USA, make sure to hire a professional exhibition stand contractor before you plan to participate in the show. Finding the most popular exhibition stand companies is a challenging task, as there are thousands of them available in the market. Conducting an online search is a safe and clean method of finding exhibition stand designers. Just type the keywords such as exhibition stand contractors Germany, Exhibition stand manufacturers USA, exhibition stand design and build Amsterdam, exhibition stand builders Las Vegas, and hit the enter button. You will many website links leading to some of the best exhibition stand companies. Make sure to check their previous assignments and compare prices to find out which one is most suitable for your budget.      

Hiring the right exhibition design company is not enough, you need to create hype for your exhibition show to ensure maximum exposure and customer reach on the day of the show. 

This article offers some tips, which will enable you to make your exhibition stands a hit among the customers:

Offer free products

At the display, you can offer free gifts to people. You can also offer discount vouchers to those attending your display. There is also the option of giving away a few samples as free gifts. All these steps will help in making your efforts successful. You can always ask your exhibition booth contractor to print images of free gifts on your stand graphics.

Promote on social media

Almost every commercial venture has its accounts on various social media websites now. An established business will also have a considerable number of followers. So if you are planning to hold a display then you must post information regarding it on social media platforms. You can publish images regarding the competitions and other interesting activities that will be held during the program. All this will create interest among the social media followers and encourage them to attend the display.

Give free refreshments

Offering free coffee or cold drinks to a few customers would not cost you much. But, this can certainly help in diverting the attention of customers towards your products. In this manner, you will be able to create interest among people, who might not be interested in your products.

Galvanize your support staff

The staff members who will display your products at the exhibition must be properly groomed for the job. They should be told how to dress up and communicate with prospective customers. Their behavior will play a key role in the success of your strategy. It is important to hire refined and energetic personnel for the event.

Try to make the event interesting

In order to captivate the viewers, you have to make the event interesting. Your support staff can put up an act. You can also run popular music. Anything which arouses interest among the audience would be useful.

Apart from taking care of all these tasks, you need to make sure that your exhibition stand is properly manned and managed. Exhibition stand design company Germany provides turnkey services which include project management. It means that you are free from the worries of installing the stand, managing and dismantling it once the event is over. They will look after everything related to your exhibition stands so you can concentrate on attracting customers.  

Using colors in your exhibition stand design

Exhibition stand design

Many of us probably have seen stunning exhibition stand designs at trade fairs, but when it comes to creating one for our own business, the task of creating such an effective display can seem dauntingly complex. You need to consider a large number of variables such as shape, size, colors, adjustable frame, branding, graphics panel, and many more.

One such important factor you need to keep in mind is color; if you choose the right colors that reflect your brand and logo, then your stand can potentially make a huge impact on your audience With this in mind, here are some tips on making your booth – and your brand – stand out from the pack.

Hiring a professional for color selection

It is first important to note that a huge number of exhibition stand companies end up using the same colors in their designs, as most people put great stock in color psychology. This is, of course, a very reasonable and logical thing to do, as this does have a very real effect on the type of people you will draw to your booth, or if you will draw them at all.

Booth builder DUBAI

This does mean, however, that many companies exhibiting can end up blending into the background due to the similar color palettes that they end up using. For this reason, a little creativity is very important to stand out from the pack, particularly in larger trade fairs where you may be facing a great deal of competition. Hiring someone professional in the line of work is great to ensure that your custom build exhibition stand is fully equipped to make the most of your show. Such companies are available in many forms such as exhibition stand builders, exhibition design company, exhibition stand designers, exhibition stand companies, exhibition booth contractor, and many more. 

Be bold and creative in your design

With so many booth designs on display all competing for attention, a courageously bold design can often prove a novelty for passers-by, and at the very least make a strong impression on your audience. Consider being bold in order to catch the eye of people who would normally pass your stand by.

This does not mean, however, that you should be haphazard in your choice of color. Color psychology really does come into play, and your choice should be tailored to the image you wish to give, even though you can tweak it to be bolder or integrate it into a stylish, more complex design featuring other colors.

Color psychology of exhibition stands

Blue is considered both intellectual and soothing and is often used by companies to convey a feeling or trust and serenity to an audience. This can encourage visitors at trade fairs to visit your booth, as long as it can stand out from the predictable sea of blue that you will find around you. In addition to this, its “cold” nature needs to be countered by a friendlier color somewhere.

Red is another interesting color, and stimulates the senses and incites action. It can be warm and exciting, but can also be perceived as aggressive. It does catch attention very quickly, however, and this color can be integrated into booth designs to great effect for this reason, especially where there are many stands, again all competing to capture an audience.

An excellent color to choose is black, which oozes strength, sophistication, security and substance. All of these traits can bring a timeless, high-quality aura to your brand. With that said, black does not draw attention to itself, and can mean that you get lost in the crowd.

It is well worth learning about color psychology before you select a few shades for your exhibition stand design, and also think about how you can use them in a way that stands out from the other designs that will be present. Utilizing a selection of colors can often bring great results if balanced in a way to minimize the negative qualities of the others.

How to find an exhibition stand design company in your nationality?

Regardless of where you are planning for your exhibition show, exhibition stand design companies can really help you choose the right colors for your stand. To find one, you can use internet to get in touch with them by using some relevant keywords including exhibition stand manufacturer Amsterdam, booth design company Germany, exhibition stand manufacturer USA, etc.