How to Measure the Success of Your showcase?

Exhibition stand

You and your team invest a lot of time and money to exhibit, exhibition stand design and promote your company with the best marketing strategies. We can imagine that your presence alone cannot successfully exhibit at an exhibition. But how do you know if your showcase succeeded and your investment is right? A big part of success is setting clear goals, right mindset and attractive Exhibition Design Company. The definition of a successful exhibition depends heavily on your business goals. Ask yourself beforehand what you want to achieve. This article describes how to measure them and little bit about how you can maximize your ROI.

Common ways to measure the showcase success

What are your exhibition goals? Do you want to generate more sales or just increase brand awareness? Or how would you define a successful exhibition? Let’s start with a question. What is the definition of a successful exhibition? It is a good idea to sit at the table, hold a piece of paper and take the time to answer all these questions. Success at an exhibition is your goal depends heavily on. Please don’t rush. Brew your favorite tea or coffee and think about it. Are you there to write orders and make sales? Are you developing a new lead pipeline, or is your main goal to increase brand awareness? You should set specific, measurable goals for each goal. You may already know most of the metrics, but I promise you’ll discover some new ones as you read this article. Keep reading!

Understand your goals in advance

The planning process usually starts with why. For ROI purposes, it can be even more useful to start with: Answering this question will help you evaluate your showcase marketing efforts in the context of your broader marketing strategy and align your showcase presence towards specific wins for your business. Before, during, and after your showcase, you might want people to engage with your brand and discuss your products and services. Maybe you’re trying to raise brand awareness or turn awareness into new contacts. Perhaps your goal is to bring a product or service to market. Or maybe it just generates revenue. Whatever your goal, you should remember it throughout the process.

Information is key

Of course, you can also measure key performance indicators based on the data you collect, such as name, email, phone number, business, etc. But why not dig a little deeper? Businesses have various products, from consulting-based services to actual products. So when participants fill out the engagement form, ask them what they are interested in about your company. Then you can adjust your follow-up approach based on how you respond to them. Asking participants how to contact them makes follow-ups more comfortable.

Score leads

Exhibitions are a very good way to increase your prospects. If this is your focus, ensure you have a detailed scoring system. It can be customized based on your goals and needs. For example:

  • You can use the character evaluation approach.
  • It could be a “hot” lead that has made or is ready to make a large purchase.
  • It may be a very attractive lead who has made a small purchase or may become a long-term customer.
  • May identify leads that have made small purchases but are unlikely to make large purchases shortly
  • It can be reserved for leads who only requested documentation or some non-purchasing follow-up.
  • Regardless of your system, you can use methods to classify your leads to determine the overall quality of the leads generated at your showcase.


There are several ways to count attendance at exhibitions. If you are using cadence, you may run into capacity management issues.


Another successful way of measuring your victory is to energize and look for comprehensive feedback. Talk to the team you had on your show stand, have a conversation with your unused prospects and existing clients and discover how profitable they thought your participation was; it is straightforward to form your possess overview to gather data that will prove invaluable to you as a company, this may well be done by employing a basic taken a successful toll illustration and send it to all the individuals whose mail addresses you collected at the show.

Visitation Uplift

For extraordinary presentations specifically, you’ll need a way of measuring the impact these have on top-line appearance – do they draw in guests to the setting that wouldn’t something else visit? There are a few strategies to attain this – for the case of an everyday normal recently and after the exhibition, authentic appearance execution or, best of all, the leftover or contrast from what was forecast otherwise. These ‘extra’ guests, in additionally their monetary commitments of affirmations and other earned income, can be numbered towards the exhibition’s victory.

Now, let’s see how you can maximize your ROI

Develop perspective

Exhibitions are also great for contacting new buyers. But don’t expect shoppers to magically visit your stand. You are responsible for introducing yourself to potential new buyers and booking a meeting for your business before the show. Contact your representative for a list of participating retailers in advance to set up a meeting. Try to give them a compelling reason to meet you at the show by including a curated line sheet of the products they will most likely be interested in! Set goals for your team regarding how many buyers to contact before the show and when you plan to showcase.

Taking a measured approach

We live in a world where innovation implies it’s easier than ever for us to induce information – and lots of it – at the touch of a button. Sometimes, although exhibitions since ready to get huge volumes of information, it doesn’t essentially cruel we ought to. At shows, businesses have an uncommon opportunity to get before potential buyers within the right outline of intellect to discover almost distinctive items and administrations. And the key here is organizing significant discussions.

Yes, innovation can assist in intensifying and moving forward the way you screen, and the track comes about. Still, it should be utilized to bolster – not supplant – building beliefs and connections on a one-to-one premise. Taking a customized approach, centring on face-to-face engagement and organizing quality – not amount – leads will assist you in changing your exhibition strategy and assessment process.

The Outstroke:

There are numerous ways to degree the victory of your nearness at an exhibition, but the ones we have laid out here are often foremost effective and effectively measurable. Whatever you need to accomplish from your nearness at the appear to make beyond any doubt merely set clear and reasonable objectives sometime recently you go and measuring your execution shouldn’t be as difficult.

Have a successful Showcase!

Expert’s Guide to Choosing the best Exhibition Stand Contractor in Berlin

Exhibition stand contractor in berlin

Berlin, in Europe, is the best destination for exhibits, with peerless exhibition halls and venues. The city offers endless possibilities for the organizers to host exhibitions, from modern spaces to historical landmarks. Exhibiting is one of the best ways to generate leads, increase sales, and promote your business. To make the most of an exhibit, you need a first-rate exhibition stand to grab the attention of visitors. And a proficient exhibition stand contractor in Berlin can assist you with all the requirements for showcasing. A major question how do you select the best among the exhibition stand builders that are optimal for you?

Factors for choosing exhibition stand contractor in Berlin

Decide goals

Define your objectives for start seeking an exhibition contractor in Berlin. What are your goals for the exhibit? your budget, message you want to convey to attendees? Finding answers to these questions will help you narrow down your search. It will help you find an exhibition stand builder in Berlin who can meet your specific requirements. A clear understanding of your needs enables the contractor to fabricate a stand that meets your budget and objectives.

Check their experience and reputation:

Experience and reputation are essential factors for choosing an exhibition stand design company in Berlin or any other corner of the world. You should work with a builder that has a proven track record of designing and building high-quality exhibition stands. Look for a stand builder who can demonstrate its expertise through its portfolio of previous projects. Check online testimonials and reviews to get a sense of their prominence in the industry. It is essential to work with an exhibition stand design company in Berlin that has experience in your industry. It will give them a grasp of your competitors and target audience. A contractor with a good reputation will have a successful history of delivering on their claims.

Evaluate the design capabilities:

A compelling exhibition stand design plays a critical role in the success of your exhibit. Look for an exhibition stand contractor in Berlin who can come up with a unique design that reflects your business. It will help you attract visitors and provide a memorable & engaging experience. Work with a contractor who has a team of skilled designers that can provide you with 3D renderings of the proposed design.

Consider the project management skills:

Project management is a vital aspect to select the best exhibition stand contractor in Berlin. Go with the builder who can manage the entire process from start to finish. An exhibition stand contractor providing project management services will be the ideal option. It will ensure clear communication & coordination, and on-time & rapid delivery for a seamless exhibit experience.

Review the payment and pricing terms:

Undoubtably pricing is an essential factor for choosing a proficient exhibition stand contractor and booth builder in Berlin. Pricing should not be the only factor to consider. You should work with a company that offers transparent pricing and a detailed breakdown of costs. Try to avoid contractors who offer very low prices. It may indicate that these exhibition stand builders are cutting corners or using cheap-quality materials. Don’t forget to review the payment terms to make sure they are fair and reasonable.

Get your exhibition stand with Expo Stand Services!

Finding an exhibiting partner possessing all these qualities might be difficult. And if you are an exhibitor seeking assistance for an exhibition stand contractor in Berlin, Expo Stand Services is the answer. We provide every single service related to the exhibit under one roof. With years of expertise and a keen eye for trends, we strive to offer an eye-catching display that meets your objectives and requirements.


Opting for the right exhibition stand contractor in Berlin is a critical decision. It will have a significant impact on the success of your exhibit participation. The factors outlined in this blog, you can select a contractor who can design and build your high-quality exhibition stand. And if you do not want to go through the hassles of researching Expo Stand Services is a go-to exhibition stand contractor. We will assist you at every phase, from stand building to post-exhibit support. Contact us to get the best deals and make your exhibition memorable & successful.

Tips for Choosing the Best Exhibition Stand Design Company in Amsterdam

exhibition contractor in Amsterdam

Participating in exhibitions helps to market goods and businesses to the public. Saving money doesn’t necessarily mean you received the best deal. However, even if you have the best goods and services, if you pick the wrong exhibition contractor in Amsterdam, you won’t be able to offer anything to that affluent customer. For instance, if you purchased a used car for a fantastic deal, the cost of repairs may exceed what you paid for the vehicle. Strong relationships and open communication are key to presenting, designing, building, and delivering great exhibition products.

Why is it important to choose a good exhibition contractor in Amsterdam?

The right exhibition builder in Amsterdam can make you visible to everyone at the exhibition and give you an edge over your competitors. When buying a new exhibition display, the price can be important. However, price is not the only factor to consider when purchasing. Take your time and carefully review the companies to ensure you’re getting your money’s worth. Working with an experienced exhibition stand contractor and booth builder in Amsterdam that doesn’t waste resources and time is very important.

Experienced exhibition stand contractors in Amsterdam put a lot of effort into making their displays look great and convey their message with maximum impact. Maintain proper communication with the stand designer of your choice so that you are notified of any changes and vice versa. At the same time, you can make the most of your available budget and time constraints to ultimately get her the best ROI for all your marketing dollars spent. In this post, we’ll look at some considerations to keep in mind when choosing the right exhibition contractor in Amsterdam. 

Keep your goals in mind

What is the reason for exhibiting? Are you looking to build brand awareness, generate leads, or make personal connections? It plays a key role in determining your exhibit’s design requirements.


To create a stand that stands out from the competition, the exhibition builder in Amsterdam must have sufficient experience in past, present, and future exhibition trends.

The longer an exhibition contractor in Amsterdam stays in business, the more innovative and unconventional its solutions become. It shows how many brands have returned for repeat business and tells you everything you need to know about their qualifications.

Do a quick Google search

Perhaps the most obvious and convenient way to find potential booth design companies is to do a quick Google search. Type and search for “exhibition stand contractor and booth builder in Amsterdam ” or ” exhibition builder in Amsterdam “on Google. It’s important to have your design team nearby; try adding the city name to the end of your search. 

Check those references

Past company clients will help you understand the experience you can expect using stand-design services. It is also good to see if they have received any awards for their work or professional recognition in the field. In addition to satisfied customers, they have received accolades in the professional community. The company must demonstrate its technological excellence. Contact the exhibition contractor in Amsterdam and ask for references from previous clients. One of the greatest indicators of true customer satisfaction is repeat business. Good reviews and testimonials are great, but when customers return for new designs, it’s an undeniable sign of customer satisfaction. 

Know your budget and schedule

Knowing ​​your budget and schedule to inform the planning office is good. It will give them a better idea of ​​what options are right for your budget and schedule to help you achieve the goals you’ve set for yourself.

Reviews and testimonials

Research always has a long way to go. We all know that people are quick to share bad experiences online. So when you see a positive review or testimonial, it proves a positive experience was had. It also doesn’t hurt to reach out to other experienced exhibitors who have asked exhibition builders in Amsterdam for advice. Once you have some recommendations, you can narrow your options based on your research and needs.

Customer Service

As a customer, you spend many hours with the designers. It is their responsibility to prioritize your needs and make you feel valued. As long as it’s reasonable, you should feel comfortable contacting them several times daily, asking for advice or changes to the deal.

Being surrounded by friendly, welcoming people who take your stand and display ideas seriously is vital to your exhibition experience.

Variety of products available

With a wide range of products, you have many options according to your needs. Therefore, it is much better to choose an exhibition stand contractor and booth builder in Amsterdam that offers many different sizes, shapes, and designs than one with only a few different styles.

Ability to communicate

Companies with effective and efficient communication skills make you feel welcome and valued. Always consider companies with good communication skills in which you feel comfortable asking questions about the project’s progress. Also, the exhibition contractor in Amsterdam should always consult with you before making any decisions regarding your project. Effective communication fosters good relationships.

Find out what screen design involves

Some stand construction companies simply offer more for your money. The company will be expected to work with you to design and produce a custom exhibition stand accordingly, but full-service exhibition companies offer additional services that set them apart.

Are you looking for added value, such as stand construction and dismantling and graphic design for interiors? Find a full-service exhibition builder in Amsterdam who can take care of all aspects of your stand’s success, from concept to showroom, to help you realize your vision beyond just stand construction.

Also, consider hiring a business that doesn’t just operate locally. A company that can work across the country and even the world is an asset. As your brand and reach grow, they will be qualified to continue serving your needs wherever your exhibition marketing may be.

To Summarize:

The process of picking an exhibition stand contractor and booth builder in Amsterdam has become simpler. You can see examples of some of the features and services mentioned above to understand how to proceed. By picking the correct business, you avoid the hassle and stress that would have otherwise been involved. If you need exhibition services, Expo Stand Services is the best and most appropriate exhibition builder in Amsterdam. With our comprehensive services, you won’t feel at home anywhere else but at ESS. We know the ideal call to action (CTA) to use on your displays to make the most of the sizable expo population. Our goal is to provide our clients with the best possible service. Contact us if you intend to exhibit your goods, and we’ll help you immediately.

Top 5 Exhibition Stand Design Companies in Germany for Your Next Event

Exhibition stand design company in germany

Germany hosts a large number of exhibitions throughout the year. Discover the ultimate list of the best exhibition stand design companies in Germany for your upcoming exhibitions. The exhibitions are held on a large scale, bringing together thousands of exhibitors worldwide. Find an exhibition stand design company in Germany to design and layout your next stand to get the most out of your showcases in Germany. Exhibitors exhibit to grow their businesses around the world. Are you planning to exhibit at an exhibition in Germany soon? An exhibition stand can make a big difference at any industry showcase.

Germany is home to the largest congress center in the world. Participating in an exhibition in Germany is a great opportunity for exhibitors. It sets your business apart from the competition in the showroom and is key to attracting potential buyers to your stand, increasing visibility, and increasing your return on investment. If you also plan to showcase at the largest convention center in the world, you must have an exhibition stand contractor and builder in Germany that builds an exhibition stand.

Here are some of the leading exhibition booth manufacturers in Germany

Thousands of German exhibition booth manufacturers in Germany are listed on search engines. Thousands of industry exhibitions take place every year in major German cities. So, we have provided you with a list to help you find and contact a reliable exhibition stand builder in Germany.

Expo Stand Services

Expo Stand Services

Expo Stand Services is an exhibition design and contractor in Germany extending its services in exhibition stand construction for companies and staging their brand presence at exhibitions. The company also ensures that the customers are always informed, and welcome feedback, and that improves what is needed while providing the ideal venue for the exhibition. Over the years, Expo Stand Services has acquired expertise and established a good reputation as an exhibition stand design company in Germany. With headquarters in Germany and offices, showrooms, warehouses, design studios, and print shops across the globe, ESS has achieved a leading position in Europe. It offers an exclusive assortment of custom exhibition stands created to maximize product and brand presentation, and innovative modular exhibition stands, including full service at competitive prices.

It offers a wide range of support during exhibitions, such as renting spaces and designing and constructing stands. From imagination to software 3D design, stand construction, stand dismantling, storage, and shipping, they have a team to help you every step to provide a hassle-free and enjoyable experience.



The Aluvision team offers a unique modular exhibition design that can attract all visitors to your exhibition space. The functionality and design of the modular display stand to provide a unique display method! Their know-how allows them to select the highest quality materials and use them to design modular stands, adding a unique element to your exhibition. The latest system of modular exhibition construction rentals consists of an aluminum core that guarantees lightweight and optimum stability. In addition, it is one of the most experienced exhibition builders, and its team of designers is highly skilled in creating unique and trendy designs to bring your brand’s vision to life. Modular stand systems are the most popular exhibition solution it provides customers worldwide. Most importantly, its in-house experts use the proper appeal, technology, and the latest industry technology to create customer-focused modular trade show displays.

 Whimsical Exhibits 

Whimsical Exhibits

Whimsical Exhibits is an exhibition stand contractor and builder in Germany. The Whimsical Exhibits understand and appreciate the money, effort, and time companies or individuals invest in making the decisions. It has worked with many exhibitors at exhibitions worldwide to help them exhibit. As the name suggests, it shares the same enthusiasm for understanding your branding objectives and offers the most innovative turnkey exhibition stands and interior design solutions for European exhibitions. The company provides various stand services for various projects, such as custom, pavilion, and modular stands. It helps exhibitors turn their corporate vision into reality and work on that vision and conception to meet your high standards.

Stand Builders Berlin

Stand Builders Berlin

Stand Builders Berlin is an exhibition stand builder in Germany that has delivered challenging projects to differentiate your brand from the competition at your next exhibition. It has a dedicated team of professionals with extensive experience and expertise in organizing exhibitions worldwide.

Depending on the needs and brand goals, it provides tailored services for custom projects and modular stands. The creative, holistic, and innovative approach allows us to provide various bespoke design solutions, modular constructions, country pavilions, and double-deck exhibition stands while understanding the client’s business needs.

Radon exhibition

Radon exhibition

It is one of the most reliable exhibition service providers, providing comprehensive services for companies participating in domestic and international exhibitions. Their highly qualified and experienced team, strict quality control, and extensive global network of reliable and trusted partners ensure a flawless exhibition experience for your project. Radon exhibition works closely with each client, with the client from the beginning to the end of the show.

If your next show is in Europe, find a trusted, local exhibition design and contractor in Germany there who can help you set up your stand.

How do you choose the right exhibition stand for you?

exhibition stand builder

Exhibitions are the best platform for showcasing a brand’s merchandise and services. As the best possibility for businesses to interact and engage immediately, exhibitions provide entire aid in constructing a brand. Exhibition stands are expensive. Not simplest do you want to pay for the stand area in the venue, but you also might want to plot and buy an exhibition stand, get banners and add up substances and pay a team of workers for the time you spend on the display.

Your exhibition stand is one issue that stays at the center of any exhibition. Therefore, selecting the proper one for your brand and product is crucial. Exhibitors around the sector hunt for compelling and alluring exhibition stands as a good way to assist their brands to stand apart. There are many different stands in the market, such as custom exhibition stand, modular exhibition stand and others. Choosing the right exhibition stand is one of the most crucial issues regarding display advertising and marketing.

Like aspects of the equal coin, each exhibition stand has its respective benefits and disadvantages. It is as crucial as selecting the proper stand team of workers and the proper display to attend.

Tips for choosing the best exhibition stand 

Before you make investment your money and time into selecting the proper solution, its miles crucial that you get an intensive concept about each factor that involves selecting an exhibition stand. 

The price range of your exhibition stand

It is crucial to plot your showcase financially. It would help if you were glaringly stuck in the price range. However, many exhibitors slip into the pit of simply considering the present exhibition’s conclusion.

If you’re planning to buy a custom or modular exhibition stand, you must also recall the stand design price. This standpoint will lead you to believe, for example, that a cheap exhibition stand turns into an expensive exhibition stand once storage and transportation charges are factored in. You can also get clearer expertise of the authentic fee of renting exhibition stands or exhibitions, as nicely because the fee of purchasing a one-of-a-kind custom exhibition stands.

Research your options 

Now that you have your goal and price range, you can begin intensive display research. To simplify the system, you can categorize your feasible listing of exhibitions through country, industry, date, size or price. Only set the exhibition you can afford and dispose of people who cross above your price range. Consider huge industry exhibitions as nicely as smaller nearby activities. Ensure you find out how every display will contribute to your goals and acquire as tons records as feasible, including demographics, preceding participants, attendee numbers and display statistics.

Geographical location 

Geographical location subject lots in selecting the proper exhibition stand builder for your exhibition advertising and marketing campaign. It maintains your logistical cost in control. If you choose not to choose the close-by exhibition stand builders, then it will affect your price range or somehow increase your cost.


One should not undermine the power of attractive graphics and an impeccable variety of pics and correctly communicate your advertising and marketing message to your target audience. Always search for an exhibition stand builder who uses cutting-edge print strategies and guarantees that your exhibition stand and graphics are interspersed harmoniously to give a robust consolidated image. They should have an eager eye on each tiny element in conjunction with wealthy experience to vicinity diverse factors for your stand graphic.

After you’ve got the above-stated records, you can be relaxed & confident and make simplifies the planning. Now you can pick your selected exhibition stand, whether or not a custom exhibition stand or modular exhibition stand, primarily based on particular showing wishes of your brand.

Now know a little bit about two major types of exhibition stand

Custom Design Exhibition Stand

If you want to separate yourselves from the crowd, then a custom exhibition stand is one of the kinds you’d need to move. Because a custom stand can be crafted to fit your necessities precisely how you need them, it is important to talk about your priorities with your custom exhibition stand builder to provide their nice answers to get the most out of your stand and obtain the final results you want.

Modular exhibition Stand

A modular exhibition stand comprises pre-engineered additives that shape a self-enough system. Modular exhibition structures can morph into numerous exhibition stand designs. Modular and interchangeable additives of the stand can be downsized or upscaled in keeping with preference. Modular exhibition stands are flexible, eco-pleasant exhibition structures that are smooth to use and do not always require technical help for meeting and dismantling.

Highly flexible, as the hardware of modular stands can be reconfigured to numerous designs. Modular exhibition stands are a rewarding mixture of capability and modernistic approach in that they’re smooth to transport. With changeable pics, modular stands can transmute into a brand new stands altogether. They are the desired desire of exhibition stand structures for pro exhibitors in view that they may be reused numerous times, yielding excessive go back on funding in the lengthy run.

The Out Stroke:

The exhibition stand represents your brand, and it is all about visibility. Hire the proper exhibition stand builder in Germany; don’t save a penny by hiring a novice, as exhibitions come up with a hazard to showing off your brand to audiences from the same industry. If you are looking for the main custom exhibition stand builder or modular exhibition and builder, then your seek ends here. Expo Stand Services beats the competition. We provide an immaculate variety of exhibition stand design services. 

Guide to excel at any Exhibition

exhibition stand design

The first and foremost thing you can do to achieve your end goal of showcasing is attempt creative branding. It all revolves around taking intriguing concepts and turning them into events that set trends. Since branding is an ongoing process, it should begin with exhibition stand designs and extend to all of your communications with your audience. You require ideas when many brands die for attention at a single exhibition. Let’s know a few of them.

Use display podiums, and highlight your merchandise. No matter what, your product should always be the hero! It is crucial to persuade potential attendees that you have faith in the goods or services you are offering. In this specific illustration, each tire has been set up on a separate podium for show. This not only helps draw attention to your product but also influences how your consumers perceive your brand. This is one technique to draw attention to your goods, but you can also ask your booth designer to come up with custom exhibition stand ideas so you can draw customers’ eyes to it.

Lighting is quite important

When designing an exhibition stand, lighting is an essential component. Your display booth’s aesthetic appeal is enhanced with lights and color.

A wonderful approach to draw attention to specific areas of your exhibition or highlight key products is by using spotlights, recessed lighting, colored lights, and other lighting options.

Maximize the space

Use every square inch of the area that has been allocated to you. After you and the organizers have confirmed the stand’s size, you may even decide to heighten it by adding another floor. Add high signage, hung items, or a large spinning sign to increase visibility by drawing visitors’ attention from all sides of the hall. 

Don’t be too textual content-heavy

When it involves textual content on an exhibition booth, much less is greater. Nobody will forestall to study wordy banners or posters. Therefore, concision is the key. Fewer phrases and large font length improves readability and visibility. For greater certain information, use brochures or booklets.

Putting collectively a truly well-crafted exhibition stand makes it less complicated which will entice potential and generate new leads.

If you want to name the experts, consider hiring an exhibition stand builder company. Depending on what you want, they can provide all varieties of services; beginning from layout to installation, tailor-made to fulfill your industry necessities and budget.

Interactive stands

Delivering interactive presentations using tablets or smart displays is a great method to showcase your goods and services while also showcasing your creativity and knowledge. Visitors to your booth are more engaged thanks to these interactive presentations, and they don’t feel overlooked when the team is attending to other customers.

Use technology to your advantage

The greatest option is to use technology, especially if you work in the sports or automotive industries. LED panels and touch screens that display your products in motion immediately grab customers’ attention. To give their clients an immersive experience, many exhibitors nowadays have incorporated cutting-edge technology like virtual reality and augmented reality. Some exhibitors have long gone to the extent of the use of robots to buy their exhibition booths. This continually offers them an aspect over their competition due to the fact the entirety boils right down to the purchaser experience.

Adopt the practice of accuracy

Less is always more when communicating important ideas. The fact is, regardless of how big or tiny your booth is, keep in mind that you are up against many other exhibitors at the fairgrounds. The attention span of your viewer is decreasing along with space. 

Additionally, every vendor in the fairground constantly bombards the guests with brand messaging. In such a situation, it’s crucial to imbue your brand message with the art of precision. From the standpoint of the audience, being succinct helps you seem more appealing and simpler. Always keep things brief and straightforward.

Add inexperienced or green factors

Who does now no longer like a natural setting? It has been visible that green factors like potted plants and wooden or wood textures entice greater crowds. You shouldn’t be a natural product producer to undertake this sort of theme.  

Anyone who wants to incorporate natural or eco-friendly components into their booth can use this concept. The color green stands for rebirth, nature, energy, and freshness. More people will visit your exposition booth when there are live plants and eye-catching graphics.

To summarize:

A distinctive and eye-catching exhibition stand design will help you grab the attention of your target audience and create new business chances for you, regardless of whether you’re a startup in the field or presenting your brand as an industry authority. Attendees will be impressed by your abilities to differentiate yourself from the competition. 

Expo Stand Services can be your partner in Showcasing!

Pro-tips of Visual Merchandizing for your next Exhibit

Pro-tips of Visual Merchandizing for your next Exhibit

As an exhibitor, putting your brand at an exhibition may be fun — and a ton of work, too. An exhibition stand design can make or wreck your income at an exhibition so need to be deliberate carefully.

Visual merchandising is the exercise of showing your product and organizing your savings to income, beautify your brand, and offer a stimulating and fun buying experience for clients. This blog defines a few critical visual merchandising strategies and the way you may enforce them for your brand. You can consult an exhibition booth contractor to have the best exhibition stand design. You can also the following tips of visual merchandising as a tiny ground plan.

Create a Theme

Pinpointed the occasion’s demographics and what their wishes and hobbies appearance like, and then it’s time to brainstorm a theme.

But first, it’s critical to keep in mind one famous visual merchandising tip: Just like your brick-and-mortar save, your show needs to inform a coherent tale or a visible message.

  • An incredible region to begin is to discover an institution of colors that works nicely together. You would possibly have already got a palette of colors you often work with as a part of your branding.
  • If complementary colors first got here to thoughts, you’re in reality now no longer alone. However, there are greater forms of color schemes you may use that would higher healthy your show. Contrary colors can be distracting while used incorrectly.

Using the color wheel concept can help you determine which corporations of colors will appear exceptional in your brand exhibition stand design.

Draw Attention to Merchandise & Set Ambiance with Lighting

The lights scheme is a critical detail for making your area complete. Your light selections will create an environment and assist outline the temper your save and brand will inspire. Not best that, however exact lights layout will even draw interest to the goods you need your clients to look at and may even make an announcement that units you other than the competition.

When developing your lights scheme, make certain to consist of the 4 number one forms of lights:

  • Ambient Lighting
  • Accent Lighting
  • Task Lighting
  • Decorative Lighting

POP shows are transient virtual or bodily shows positioned around the merchandise you need to attract interest to or market it. They can sell product features, exhibit deals, cut up muddles, or draw interest in a thrilling object. Think of your POP shows as one-dimensional employees—even as they’re restricted to at least one product area, they’re the professional and key sales clerk for that product and let you promote it quicker and less complicated.

Highlight Products with Point-of-Purchase (POP) Displays

POP shows are transient virtual or bodily shows positioned around the merchandise you need to attract interest to or market it. They can sell product features, exhibit deals, cut up muddles, or draw interest in a thrilling object. Think of your POP shows as one-dimensional employees—even as they’re restricted to at least one product area, they’re the professional and key sales clerk for that product and let you promote it quicker and less complicated.

  • When selecting the exceptional POP shows in your brand, you may first need to perceive what merchandise you need to target.
  • These are probably your personal favorites, exceptional dealers, or maybe sluggish dealers which you need to push via. This is as much as you and what merchandise you believe you studied gets the most advantage from POP shows.
  • You will even need to reflect on consideration precisely the way you need your POP shows to appear.
  • The opportunities right here is endless, however much like all of the different factors of your visual merchandizing, the POP layout you select needs to be captivating, draw clients in, talk on your brand voice, and match in with the relaxation of your save.
  • With your POP shows designed, the remaining aspect you may need to do is determine the way to include them into your save layout.
  • POP shows are incredible for breaking apart muddle in high-quantity product regions, filling open areas, and guiding clients via your save.
  • Think approximately what regions of your save have monotonous shelving or little variety in the product.

Create a Cohesive Visual Experience Using Color

A uniform color pallet will assist create a cohesive visible experience for your save and make it less complicated to attract interest to sure factors of your area. Selecting a palette is your first step. You will need to restrict the variety of colors you figure with to create a harmonious visible experience for your clients. Typically, you may need to work with 3 to 4 colorings at a time, with variants inside every color.

The palette you select needs to healthy your brand in addition to your income objectives.

For instance, let’s say you’re a puppy delivery save, and also you need your brand to be family-pleasant and evoke pix of animals and nature. You would possibly need to stay with earth tones and greens, as those colorings elicit institutions with nature and comfort.

Bright, mild colors draw the attention greater than darker ones. Use vivid colors to trap shoppers’ interest and spotlight precise merchandise and darker ones to preserve the attention moving.

Show Your Price

This one is probably a piece obvious; however, it’s something a whole lot of stores neglect while putting in place at an exhibition: the charge tags. When you’re buying, what do you believe you studied whilst you select an object without a charge tag? Probably it was very expensive.

So, don’t make your clients guess — in any other case, they may suppose your product is out of their budget.

Try out those strategies for including charge tags on your merchandise:

  • Templates: A short Google look for charge tag templates will lead you to endless alternatives that you may print yourself at home.
  • Labels: If you’re strapped for time or cash, select out a few small labels from a close-by workplace deliver them save, and well handwrite the charge yourself. This method can be easy; however, it could nonetheless upload a few characters on your show.
  • DIY: Creating your very own charge tags will now no longer best reduce lower back on charges however additionally upload some other innovative detail on your desk. Here’s an easy idea: Create your very own with a few strings, a quiet stamp, a pen, and retail tags.
  • Barcode printers: Available at numerous charge points, barcode printers (or label printers) offer a short, easy, and expert method to including fees on your wares.

Use Signage to Direct & Inform Customers

Effective signage can spotlight merchandise or features, manual your clients to precise items, and proportion statistics together along with your shoppers. It performs a tremendous function in defining what your clients see and engage with and the way they recognize your saves and merchandise.

Choosing the proper signage in your brand will come right down to figuring out the desires of your symptoms and symptoms. Are you the usage of them to market their deals? To highlight sure product features? To deliver your save character? Figuring out what you need your symptoms and symptoms to perform and the way you need them to appear earlier than you begin printing will store time and money.

In addition to figuring out your signage desires and appearance, there are some most important dos and don’ts on the subject of designing and putting your symptoms and symptoms.

  • Keep it concise and informative Clutter with nonessential statistics
  • Create a name to motion Leave unanswered questions
  • Create visible intrigue Place low to the ground, out of the road of sight
  • Inform, persuade, or sell Use purposeless signage to fill the area

Signage is likewise vital in your save’s outdoors. Outside symptoms and symptoms are an incredible possibility to market it deals, inform humans approximately your brand, or maybe proportion a bit of art, placing the tone earlier than everybody even comes inside.

Exterior shows are all approximately taking pictures of humans’ interest and intrigue and could frequently be the boldest visible show for your complete storefront. Think of your outdoor signage because of the greeting your brand is giving out into the world.

Showing a Converse save signal

A nicely-lit signal out of doors a Converse saves attracts clients’ hobby.

Folding sidewalk and lit window symptoms and symptoms are incredible examples of captivating signage that works nicely for outdoor shows. They are mainly powerful in case you’re saving are positioned near competition or off the overwhelmed path, as they’ll make your savings stand out to clients who would possibly in any other case have handed you by.

Folding sidewalk symptoms and symptoms and lit window symptoms and symptoms additionally illustrate to clients who you are open for enterprise and draw humans closer to your front for the duration of off-hours or holidays.

  • Showing a sidewalk signal

A folding sidewalk signal doors espressos save goals ability clients and remind them to seize a cup of espresso.

Want to examine greater approximately outdoors shows? Read our manual for designing storefront symptoms and symptoms.

To Sum Up:

Visual merchandizing impacts each patron dealing with the thing of your brand. From your brand voice to patron experience to income, visual merchandising is a good deal greater than simply arranging merchandise in an aesthetically attractive manner. Keeping all of the strategies and hints that the newsletter reviewed in thought can help you create a stunning exhibition stand. Another best thing you can do to make your showcase appealing is to contact Expo Stand Services. We’re among the top exhibition stand design companies, building and delivering exhibition stand design for years. ESS has an in-house team of expert exhibition stand builders.

Go on and ensure success at every exhibition with Expo Stand Services

exhibition booth builder in Germany

Exhibitions are critical to generating business and constructing expert connections but a seasonal promotional occurrence. It way the exhibition stands you heftily put money into might not be used equally to its cost. However, you could make the most out of it in case you know how to find the best exhibition stand design companies in Germany? And you can know it while reading this article.

Here’re a few tips for choosing the best exhibition booth contractor for your next showcase.

Location Geographically

When it comes to picking the best exhibition stand contractor for your exposition, the location matters a lot. It helps you keep track of your logistics costs. If you choose not to use a local contractor, it will undoubtedly affect your budget or cause you to incur additional costs.

Contractors with Exhibit Stand Design Experience

One of the most significant advantages of hiring professional exhibition booth builders is that they have extensive knowledge in their field. They understand all of the requirements for trade exhibitions, including how to incorporate lighting and other considerations, as well as if certain design elements will work or not. After discussing all of your exhibition needs, recommends the most effective stand for you. Nothing is left to chance when working with skilled custom-built exhibition stands. You can request that they show you a portfolio of their modern exhibition stand.

High demand

A skilled exhibition stand design companies will have a regular stream of jobs for new and old clients. They’ll be able to develop stands for a wide range of brands and industries, and each design should be a custom-built exhibition stand and modern exhibition stand for the exhibitor’s primary purpose.

A simple glance at their website or portfolio will reveal whether they reuse the same designs or whether each stand is truly unique and tailored to the specific needs of each customer.


Don’t underestimate the power of engaging graphics; a well-designed set of graphics communicates your marketing message to your target audience clearly and effectively. Always seek out an exhibition booth builder who uses cutting-edge printing techniques and guarantees that your display stand and graphics are interwoven smoothly to create a strong, unified picture. They should have a good eye for detail as well as extensive experience placing various elements in your stand graphic.


The first meeting with your potential exhibition booth contractor is crucial. Whatever request method you choose, whether it’s via email, phone, or online form, what matters is how eager the team is to learn more about your company. If there is no interest, the prospects of receiving a custom price quote and the required custom-built exhibition stand design.

Field References for Activities

Always look for an exhibition stand design companies that can provide you with credentials that are relevant to your line of work. You can get a peek at those activities, such as how they present products or how they make the most of the rented area for the exhibition stand design.

The Out Stroke:

Hire a professional exhibition booth builder in Germany rather than a novice to save a few dollars.

If you’re looking for the best exhibition stand design companies for your upcoming event, look no further. We’ve put together a few pointers that will help you find your ideal exhibition partner.

From where and why you should get Double Decker exhibition stands?

Double Decker stands

Are you also looking for the answer to these 2 questions? If yes, then keep reading we ensure that you will get and be satisfied after reading this blog as we have provided key points about the best exhibition stand contractor and Double Decker exhibition stands.  First, let’s talk about where you can get the best exhibition stand services? Let’s get into it.

The best exhibition stand contractor and exhibition stand in Europe you can get at Expo Stand Services as:

  • We provide an excellent selection of double-decker display booth stands with pre-engineered decks, staircases, and bridges, as well as graphics to meet your specific needs.
  • It expands the size of your exhibition stand and gives you more opportunities for graphic branding.
  • We specialise in the design and construction of double-decker display stands.
  • We can make a big effect in a small place.
  • We have years of experience with the technical design and construction of double-decker and complex exhibition stands, so you can be confident that we will help you complete your project without stress.
  • Expo Stand Services will collaborate with you to find the best solution for your needs.
  • We design and develop durable and unique double-story stand designs that provide privacy to each of your booth attendants.

Now, why you should get a Double Decker exhibition stand?

Double-decker exhibition stand designs provide appealing chances for conspicuous placement of promotional displays as well as more opportunities for entertaining and interacting with your visitors.

  • With our double deck booth, you can make a big impression at an exposition hall or venue.
  • Double-Decker exhibitions have two tiers; the upper tier can be used for various meetings and excellent networking time away from the main exhibition, while the lower tier keeps the buzz continuing.
  • In other words, the upper tier is intended for private meetings and to provide a peaceful environment apart from the main show. On the lower tier, you can continue networking.

For your most important visitors, a double-deck stand with an upper-level VIP hospitality section delivers a one-of-a-kind experience.

The Out Stroke:

The team in charge of designing and building double-decker stands at Expo Stand Services has a unique imagination that results in ideas that are above and beyond expectations. Our team’s skill in building Double Decker exhibition stands is a valuable asset in being able to construct such a technical display stand with such precision. Several clients approach us as the prominent exhibition stand contractor in Europe based on our trust pilot since we have our wings spread across Europe.

Take the first step toward establishing a brand by exposing your products and services to a large audience with one of our double-decker exhibition stands.

How to make a successful Expo?

expo video

You may probably have heard about the term “expo”. An expo refers to an event where businesses can exhibit their products and services to their potential customers. Getting your business engaged in expos or exhibitions can bring them exposure and generate leads.

There are a lot of smart ways to bring your expo success. One of these smart ways is to ensure that your expo is engaging its customers. But keep in mind that your potential customers are not only those who attended it. You also have remote potential customers that you must consider reaching out to over the internet. Creating an engaging and informative video can help you capture the attention of potential customers. Aside from that, it can help explain your company’s products or services. In creating a video that engages your audience, you will need to use a video maker to help you out with creating, editing, and adding animations and effects. This kind of tool can bring your project into a more exciting and engaging video. 

How do I stand out at an expo?

Trade shows or expos are among the excellent ways to get your business exposed to more prospective customers. All business owners know that. That’s why each company is finding a way to stand out in the said event. There you can find different gimmicks to create engagement with the customers that convert sales. 

It is every business’ goal to stand out in the event, this is also to ensure that they’d be getting the ROI from the time and money they spent for the expo. To join an expo, you must consider the expenses for the booth, the booth space, the materials that you will bring, the products, and the persons who will be taking charge of the event such as the MC. Make sure to always get the best ones. 

To stand out in the event, give away something that is not common. Corporate headphones, sunglasses, mugs, and laptop skins, are just a few of the things that you can give out. You must also invest in some great displays that would catch the attention of the people walking around the event. Investing in the fully-designed photo booth is just one of the great displays samples. 

5 Ways to Improve Your Expo Through Videos

A video marketing campaign is the act of producing and distributing videos to promote a business or product. Videos can be used to generate interest in a product or service, educate potential customers about a product or service, or even promote a brand’s values. And through videos, you can spread the word of the excitement and fun in the said event, especially to the potential remote customers.

Videos can do a lot of things to improve your exhibition. Continue reading and find out the 5 ways that you can follow to improve your expo through videos.

Create pre-show videos 

 In marketing, marketing doesn’t start right on the date of the event. It starts right before the event. Start marketing campaign with the use of the pre-show videos. Make sure to prepare your pre-show video at least one month ahead of time. Use social media platforms as the channels to spread the word about your upcoming event. This can do a lot in educating the potential customers about your products, services, and the dates and locations that the event will be held.

Represent the life cycle of your product/service.

 Create a video that shows how your business started until it reached the peak of its success. Take advantage of utilizing the animation features of your video editor to create a good one. Walk into the different branches of your company, such as the research and manufacturing branches. This is one of the interesting topics that the customers would love to watch.

Live Stream the show during the event

Take advantage of the live streaming features of the web. A lot of potential customers will be excited to see via live streaming what your company had prepared. A few of the things that they are excited to know about are the masters of the ceremonies, the giveaways, and special announcements such as newly launched products.

Post-Show Marketing

The event might be over as the exhibit ends but not the video campaign. Make sure to create a video that showcases the remarkable events during the exhibit. This is one of the awaited moments by the online customers who were not able to witness the event.

Visuals over voice

We all know how noisy it could be during the event. It will be hard for the person in charge of the audio to get clear audio recordings. It would be helpful if you will focus more on representing visuals in the video rather than the event-recorded audio. If you’re thinking about the message that you want to deliver, don’t worry. Words can be expressed through added text or you may also add subtitles that are available in the video editing tools.

Another effective way of having a successful Expo is hiring a professional exhibition stand contractor like Expo Stand Services. Here’re some benefits of hiring us as your exhibition booth designer:

  • We have a skillful team of designers with a cumulative enjoy of years of experience. 
  • Our in-house, full-time exhibition booth designers study and have a look at the marketplace developments to create exhibition stand designs that decorate your brand emblem image. 
  • Our exhibition stand designers now no longer handiest create designs which can be trendy, however additionally they layout stands that spotlight your key advertising and marketing message. 
  • Our stands resonate together along with your brand persona and assist the growth of your brand.

Wrap it up! 

In the end, creating a video can be a daunting task to some but not if you are equipped with the right video editing software. Make sure to check out the complete features that your video editing software offers. Otherwise, if you are too busy and have no time to do the editing, you may also hire professionals to do the task for you. The same goes with exhibition stands get the professional for the best output at the exhibition. Given in this article are the five ways how you can improve your exhibit through videos.