You may probably have heard about the term “expo”. An expo refers to an event where businesses can exhibit their products and services to their potential customers. Getting your business engaged in expos or exhibitions can bring them exposure and generate leads.
There are a lot of smart ways to bring your expo success. One of these smart ways is to ensure that your expo is engaging its customers. But keep in mind that your potential customers are not only those who attended it. You also have remote potential customers that you must consider reaching out to over the internet. Creating an engaging and informative video can help you capture the attention of potential customers. Aside from that, it can help explain your company’s products or services. In creating a video that engages your audience, you will need to use a video maker to help you out with creating, editing, and adding animations and effects. This kind of tool can bring your project into a more exciting and engaging video.
How do I stand out at an expo?
Trade shows or expos are among the excellent ways to get your business exposed to more prospective customers. All business owners know that. That’s why each company is finding a way to stand out in the said event. There you can find different gimmicks to create engagement with the customers that convert sales.
It is every business’ goal to stand out in the event, this is also to ensure that they’d be getting the ROI from the time and money they spent for the expo. To join an expo, you must consider the expenses for the booth, the booth space, the materials that you will bring, the products, and the persons who will be taking charge of the event such as the MC. Make sure to always get the best ones.
To stand out in the event, give away something that is not common. Corporate headphones, sunglasses, mugs, and laptop skins, are just a few of the things that you can give out. You must also invest in some great displays that would catch the attention of the people walking around the event. Investing in the fully-designed photo booth is just one of the great displays samples.
5 Ways to Improve Your Expo Through Videos
A video marketing campaign is the act of producing and distributing videos to promote a business or product. Videos can be used to generate interest in a product or service, educate potential customers about a product or service, or even promote a brand’s values. And through videos, you can spread the word of the excitement and fun in the said event, especially to the potential remote customers.
Videos can do a lot of things to improve your exhibition. Continue reading and find out the 5 ways that you can follow to improve your expo through videos.
- Create pre-show videos
In marketing, marketing doesn’t start right on the date of the event. It starts right before the event. Start marketing campaign with the use of the pre-show videos. Make sure to prepare your pre-show video at least one month ahead of time. Use social media platforms as the channels to spread the word about your upcoming event. This can do a lot in educating the potential customers about your products, services, and the dates and locations that the event will be held.
- Represent the life cycle of your product/service.
Create a video that shows how your business started until it reached the peak of its success. Take advantage of utilizing the animation features of your video editor to create a good one. Walk into the different branches of your company, such as the research and manufacturing branches. This is one of the interesting topics that the customers would love to watch.
- Live Stream the show during the event
Take advantage of the live streaming features of the web. A lot of potential customers will be excited to see via live streaming what your company had prepared. A few of the things that they are excited to know about are the masters of the ceremonies, the giveaways, and special announcements such as newly launched products.
- Post-Show Marketing
The event might be over as the exhibit ends but not the video campaign. Make sure to create a video that showcases the remarkable events during the exhibit. This is one of the awaited moments by the online customers who were not able to witness the event.
- Visuals over voice
We all know how noisy it could be during the event. It will be hard for the person in charge of the audio to get clear audio recordings. It would be helpful if you will focus more on representing visuals in the video rather than the event-recorded audio. If you’re thinking about the message that you want to deliver, don’t worry. Words can be expressed through added text or you may also add subtitles that are available in the video editing tools.
Another effective way of having a successful Expo is hiring a professional exhibition stand contractor like Expo Stand Services. Here’re some benefits of hiring us as your exhibition booth designer:
- We are among the most skilled exhibition stand builder in Europe.
- We have a skillful team of designers with a cumulative enjoy of years of experience.
- Our in-house, full-time exhibition booth designers study and have a look at the marketplace developments to create exhibition stand designs that decorate your brand emblem image.
- Our exhibition stand designers now no longer handiest create designs which can be trendy, however additionally they layout stands that spotlight your key advertising and marketing message.
- Our stands resonate together along with your brand persona and assist the growth of your brand.
Wrap it up!
In the end, creating a video can be a daunting task to some but not if you are equipped with the right video editing software. Make sure to check out the complete features that your video editing software offers. Otherwise, if you are too busy and have no time to do the editing, you may also hire professionals to do the task for you. The same goes with exhibition stands get the professional for the best output at the exhibition. Given in this article are the five ways how you can improve your exhibit through videos.