Can you imagine having gathered so many prospects in one place? Exhibitions provide an opportunity to attract new customers, discover industry trends and showcase your brand. 

Make a memorable link via the following ways

Preparation is essential

Get the most out of your exhibit by sending out invitations early, promoting yourself as much as possible on social media before the exhibit, and scheduling meetings whenever possible to ensure you’re speaking to your key prospects. Get the word out and do a little self-promotion. You’ll be safe, and your clients will appreciate it when they are informed of the possibility of a one-on-one meeting, especially if the opportunity to spend the day at the display ground.

Remember your existing customers

Don’t assume that your current customers will visit your stand. Your time is limited, so make sure they have a good reason to see you. Chances are their pockets are full of pens and keychains that will likely end up in the trash right after the show. So be sure to give them something worth keeping, like portable chargers or reusable coffee mugs. This strengthens existing relationships and makes your customers feel more valued. Use your exhibition stand number to make your current contacts better known.

Choose the right exhibition for your company

Attending an industry exhibit can be a huge step forward for your business. It can attract new prospects and customers, increase brand awareness, and give your insight into what your competitors are doing. It also gives you valuable time for face-to-face marketing conversations with an audience already familiar with the nature of your business, so you can discover what excites your target customers. Also, make a thoughtful decision for an exhibition stand design company in Germany. But despite all these positive aspects, it also means a significant investment of time and money. That’s why it’s important to consider whether holding an exhibit now is the best next step for your business.

Attractive design

You must first make a visual impression to attract more visitors to your exhibition stand. When you have an eye-catching exhibition stand design visible from anywhere in the exhibition hall, you stand out from the crowd and make a great impression that encourages visitors to pay attention and visit your stand to learn more about your company. Create eye-catching designs by grabbing attention with bold branding, typography, and graphics. Introduce your product or service. Make sure your brand name stands out and is easy to read. Create the right mood and atmosphere with light. Consider framing the exhibition stand to create a cozy space. Highlight key messages, slogans, and benefits clearly and concisely. Use high-quality, relevant, and thought-provoking images.

Use social media

To inform your partners and customers about the exhibition you are exhibiting at. Exhibitions are pre-planned, and no visitor can come by chance, so we always encourage you to share your exhibition details and express your intention to become an exhibitor. You can also invite close friends to the stand. This will help you practice your pitch, get the ball rolling, and start moving forward.

Get participants into the game

Most people associate exhibition promotions with giveaways such as free mugs, pens, and other non-essential company items. Visitors come to your exhibition stand to receive gifts but then disappear, leaving you with nothing of value. Sweepstakes and quizzes require participants to contact the sales team and provide information to win the prize. From gift certificates to free product samples, prizes don’t have to be expensive to get noticed. 

Pictures are louder than words

The video is like another exhibition stand team constantly engaging with prospective customers. Some prospects want to watch the video first to learn more about what your company can do for them. The video does not necessarily have to be used only for one exhibition. The best thing about video is that you can use it on your website, Facebook, YouTube and future marketing campaigns. But don’t make a long video. If your video doesn’t tell prospects what they’ll benefit from within the first 30 seconds, they’ll be abandoned.

Use pre-show marketing tactics

Promoting your exhibition stand before the show is a great way to attract and increase the number of visitors. There are many tactics to attract visitors, from creating landing pages and infographics to running social media campaigns and sending newsletters. Before the exhibit starts, talk to the show organizers about advertising in the guide or on their website. This allows you to increase your traffic by ensuring your audience is well-informed about your stand, offer, and location. Use pre-show marketing to promote all the other tactics you will use at your stand, such as competitions or shows. This will arouse enthusiasm and interest in your stand in advance.

Show them what you’ve got

Live demos are a great way for exhibition attendees to see a product or service in action. You can understand how the product works, and you can convince them that they need it.

Reminder! Ensure your display equipment is working, or you won’t be able to do the demonstration.

Technology

technology is an effective way to attract and hold the attention of passers-by. There is a range of different technologies, including video, augmented reality, virtual reality, games, interactive displays and panels, iPads and tablets, and enabled technologies that you can integrate into your stand to present your company, products, and services more visually and visually. Ask your exhibition stand builder for the same. Technology makes your exhibition stand more interesting, attractive, and engaging to attract more visitors and entice them to take a closer look, learn more or try it out.

Include contact details 

While you can’t always be too loud on social media, you should consider including exposure information in your email signatures. While this is a subtle way of communicating your brand presence at the show, every effort and step counts.

Offer free WiFi to attract tech-savvy visitors to your stand

A reliable WiFi network is essential for many exhibition visitors, especially in technology. With so many people checking in and tweeting in a small space, 4G coverage can often be unpredictable at exhibitions that attract a tech crowd. Attract audiences by offering free WiFi at your exhibition stand. You can even use free WiFi to generate leads by requiring users to create an account with an email address to sign up.

Free food

Use the free food strategy while selecting those that can be eaten in a bite or two and don’t require utensils or plates. Snacks are the best choice for catering at the exhibition. Be sure to check if food is allowed on the show. This strategy gives you and your sales team time to build relationships with prospects. 

Make it visual

A unique exhibition stand design, eye-catching graphics, and content are essential to making your exhibition stand attractive. Ask your exhibition stand design company in Germany to use lighting, bright graphics, and raised floors. As a result, the exhibition stand will attract visitors’ attention and make them want to get closer to the stand. Our exhibition stand builder will work with you to create the perfect stand for your business and goals. You can talk to our designers about your creative vision and develop a unique and practical exhibition stand design within your budget. With so many options for creative exhibition stands, it’s also important that your stand conveys a clear message and reflects your brand. 

Create an experience

Companies are becoming more and more creative when it comes to exhibition ideas. Rentals such as virtual reality experience gear can generate such buzz. 

Reward employees

Successful stand staffing is critical and can transform the entire exhibition experience. To attract visitors, your employees must make the right impression on your company and be professional, friendly and confident. Consider rewarding your employees for good performance. This keeps employees energized and motivated throughout the day. You can also host a friend contest for your employees. The person who submits the most leads will receive the prize. This may be a restaurant coupon or paid vacation. Clear your goals and let your employees know how the exhibition will benefit your company. Employees will be even more motivated when they understand how important the fair is and how much they invest in it.

Create a place to sit in

Exhibitions usually do not have rest areas. Having a place to rest your feet will help attract more people to your exhibition stand. During breaks, you can casually discuss products and services or leave reading materials such as leaflets and catalogs. 

Are you ready to cater to everyone attracted to your exhibition stand design? As a leading and experienced exhibition stand design company in Germany, we are sure that with these tips, you’ll have people at your exhibition stand in no time!

Exhibition stand design and application works are a new technological phenomenon. In this regard, both technological and scientific studies have developed. Different and creative stand prices of the companies participating in the exhibitions, which is one of the contemporary marketing areas, vary. Moreover, the exhibitions attended by the companies can be not only within the country and nationally but also in different countries or internationally. 

Exhibition is the most powerful visual presentation that comes in various shapes, styles, functionality, and portability, is easy to set up, and creates a display that will draw attention to your stand. Some exhibits cost hundreds of thousands of dollars, while others run under a thousand. You can buy exhibition displays to meet any budget.

Major types of exhibition stands

Custom Exhibition Stands

A custom exhibition stand is designed to meet specific needs and requirements. They are created for a specific size and tailored to reflect your brand, products and services.

• Custom exhibition stands allow you to create a breath taking, unique look that distinguishes them from other stands.
• This type of exhibition stand provides endless branding opportunities. Display your logo, message and graphics in any configuration to increase your visibility and brand recognition.
• Attracting more visitors to your stand is a must. The custom exhibition stand is designed to be eye-catching and attention-grabbing. You can also incorporate innovative technology and interactive features to help engage visitors and maintain interest in your products and services.

Modular Exhibition Stands: Flexibility and Convenience

Modular exhibition stand offers an endless range of configurations for any space. Some key features of modular exhibition stand make them an excellent choice for any business.

• Portability:  They can be packed compactly, making them easy to store and transport between events.
• Quick and Easy Assembly:  A small team can assemble these stands, making them an excellent choice for businesses with limited resources.
• Cost-Effective: This type of stand provides businesses with a cost-effective solution for their exhibition needs. 

Some other types of exhibition stand design

Pop Up Displays

Pop-ups use a frame that opens up, allowing a structure for mounting fabric or graphic panels to create one large image wall or fabric wall.  New versions include – Tension fabric pop-up walls that utilize reattached single-piece fabric graphics and even backlit options to create large light boxes. Pop-up stands are one of our favorite types as they are designed to be assembled easily and with minimal time requirements. Although they’re simple structures by nature, they can be accompanied by clever accessories and features to bring them to life

Portable Displays

For smaller purposes, there are lots of portable display options. They suit a smaller budget and can effectively engage potential customers at different locations, e.g., pop-up locations, building entrances, etc. They can also be used within your exhibition stand to help communicate your brand to potential customers. 

Shell scheme

The difference in a shell scheme is whether you take the expertise and help of an exhibition stands builder that can create a stand that will pop and has the professional touches you only get using experts. If you decide to take the cheapest space and create the graphics yourself, you might find this results in a poor prospect experience and a lot of expense. 

System Frame Stand

This is one of the exhibition stand types that utilize standardized aluminum frames in panels or fabric to cover openings. It results in unavoidable joint lines and is also limited to what standardized frames can achieve architecturally—because this system uses standardized frames, it can be hired to reduce costs.  

These exhibitions stand types may seem cheaper because the frames are constantly getting reused for other stands, and you can’t control which components they will use unless you purchase them new. If you are going with standardized frames, you are usually left with exposed structural frames. If you are not making it an exhibition attempt, it will be very difficult to conclude whether the exhibitions are working for you.

What should be considered in the exhibition stand design?

Many details will shape the exhibition stands designs. Things to consider in the exhibition stands design can be listed as follows;

• Products should be reflected correctly and should be in the foreground.
• A complex image should be avoided.
• It should be able to accurately reflect the purpose of the exhibition.

Expo Stand Services is Germany’s most reputable exhibition stand builder, thanks to its years of experience in exhibition stand design and construction. Our broadest online selection of show stand design and construction is available! You can create the ideal solution using our exhibition stand designs with just a few clicks!

Exhibitions allow your organization to network, increase brand awareness, and generate valuable leads. Whether you are exhibiting at a small or big exhibition, organizing an exhibition is a unique and rewarding experience. It is important to consider your inventory before, during, and after the show to maximize your investment. However, combining so many elements in a coherent and meaningful way can be a real challenge. Therefore, when organizing your exhibition, a plan is essential.

To-do list for an exhibition

Planning

Before we jump straight into booking your exhibition space, there are a few ideas to think about carefully. This way, you know exactly what you want to achieve with your first exhibition stand.

First, you need to define your goals and ensure they are SMART. That means they should be specific, measurable, achievable, realistic, and time-limited.

• Specific – Having a clear vision of one’s goals and objectives provides a tool to focus on, provides motivation for success, and ensures everyone knows what the goal is.
• Measurable – It is very important that all goals are measurable. It keeps the team motivated and focused as they work through the exhibition.
• Achievable – Don’t set yourself or your team on failure. Be realistic and set achievable goals. While it’s important to push the envelope and expand everyone’s abilities, it should be achievable no matter the goal.
• Adequate- It means ensuring that what you try to achieve aligns with your business goals.
• Time Bound: When you think of an exhibition, you have a specific date for everything that needs to be done, with a target date and milestone dates to ensure everything goes smoothly.

Following these steps will ensure successful goal setting.

Budget

You must identify the team you need and set a realistic budget. Without a realistic budget, dilemmas will only arise if you don’t have the space to host an exhibition. Also, team selection at the planning stage prevents employees from not knowing their roles. You should determine why you want to participate in the exhibition. Ask about generating sales, connecting with other companies, or attracting new customers.

Select the desired Show

When choosing an exhibition space, choose a suitable space at the display ground. If you are lucky enough to book a space at the entrance or near the cafeteria area, all the better. 

• Area and square meters.
• Emergency exits.
• Disabled access.
• Free Wi-Fi to improve customer experience.
• Decoration.
• location.

For companies offering space within a particular exhibition, several aspects must be considered. The first is the amount of space you have allocated for your ads. It will directly determine the floor plan and size of any stands, platforms, floors, light boxes, or other exhibit-related exhibits. Don’t hesitate to contact the exhibition organizer directly. 

Ask about your assigned space or if you can request a specific space. It’s also worth asking if you can send us photos of your exhibition stand to reference when designing your floor plan and presentation. To exhibit at an exhibition, you typically must register approximately six months before the exhibition. Signing up as early as possible is the best way to ensure the right amount of traffic. At this point, you can set an appropriate exhibition budget for print and other materials.

 Logistics and preparation

First, you have to reserve the pitch and get the ball rolling. Where you display your products within your space is key in determining the rest of the planning process and overall strategy. 

• Write down the size of the exhibition stand and the corresponding number and store it in the cloud so that everyone involved has access to this information.
• Allocate a budget for building the actual stand 
• Set marketing goals for your stand
• Choose from a wide range of exhibition stand builders

Research competitors

Are there other organizations that offer similar products or services? By doing this research, you can plan and anticipate making sure your presentation will grab the attention of your attendees. Consider the following questions:

• What products and services are your competitors showing off? 
• How have you exhibited your work in the past? 
• Did they use specific marketing techniques to attract crowds? 
• Have they used interactive technology such as tablets or projection mapping? 

It will allow you to refine your strategy and make a difference. It is also a good opportunity to network with other companies. Communication before and during the exhibition is a great way to draw people from one exhibition to the next.

Design and planning

It involves considering your ideas and exhibition stand design concepts. In this case, it is essential to allow sufficient time for any necessary corrections. It must also be determined how the exhibition stand will be transported to the venue and who will be involved in setting it up. Ensure to be in constant touch with your exhibition stand builder or exhibition stand design company.

Tell people why they should visit

Exhibit halls can get very crowded, so it is important to fully brand your logo on the stand so that it can be seen from a distance.

At first glance, people should know:

• About me – with logo
• What to do – with a short slogan or keyword
• How can I help them – add user-centric instructions tailored to your target audience
• Why should they come to you today – give them a sense of urgency and get a special offer today.

Keep your vocabulary to a minimum because your exhibition stand design should entice people to get your sales team talking. With a simple message, you can be sure you’re attracting the right visitors to your exhibition stand.

Warmly welcome visitors to the exhibition

What kind of first impression do you want to make to attract visitors to your exhibition stand in a busy shopping district?

• Attractive, spacious, and welcoming reception
• Function counter
• Which features would you introduce first?
• Perhaps you can contact a furniture rental company to free up existing resources?

Tell them about you

If you have engaged social media followers, use them. You will attend this exhibition and invite people who like your Facebook page. Tweet, Instagram, and retweet exhibition posts and communicate with relevant accounts. The more views your social media gets, the better.

The company’s website and email address should also be used to promote the exhibition. Create a dedicated page on your website about the presence, what visitors can expect, and what benefits they can get from the visit.

Participating in a conversation in a variety of ways helps keep everyone interested.

Transform your workspace into an inviting workspace

If everything goes according to plan, your stand will be well attended. Therefore, it should be assumed that this is an improvised workplace for potential beneficiaries.

Remember that exhibitions can become networking opportunities; you should take advantage of them and everything that goes with them.

These are the imposters we are dealing with in the modern age. Allow them to be themselves and build their pro muscles with the following:

• Personalized meeting space
• A formal meeting mechanism where passers-by can discuss business in a convenient environment
• Casual places to relax and unwind
• Fast internet is essential

Create useful promotional materials

Promotional materials include everything from flyers, signage, murals, and point-of-sale (POS) displays. 

Promotional material can also be of practical use to participants. Why not create pens, USB sticks, or shoppers with your branding? They are useful and serve as long-term advertising, making them very profitable. As most exhibitors distribute promotional material, the more creative you are, the better.

Conduct an assessment

If you want your exhibition to succeed, don’t forget to rate it after the exhibition. What did you like? What didn’t you like? By conducting an evaluation, you can organize a more successful exhibition and ensure that you generate more revenue. Because if you don’t learn from the past, you will live again!

Look at the goals you had for the exhibition. Why couldn’t we meet? Did you stick to your budget? Identify what is holding you back from achieving your goals so you can improve your next goal. You should also make sure you have a way to collect customer feedback from both exhibitors and attendees. A contest is a great way to get candid customer feedback. 

To Sum Up:

Combine each of these elements to create a master plan for your exhibition. Work on these to create a strong, actionable plan for your exhibition. When planning an exhibition, planning should start as early as possible. With many moving parts, reeds mean a smooth finish.