The psychological impact of COVID-19 on exhibition marketing

Exhibition Stand Design

Trade show booth and exhibition stand design industry is in ICU because of the COVID-19 crisis. As we know that exhibitions are all about thousands of people from around the world coming together at one place to discuss, share, promote and sponsor business and brands, it’s literally impossible to persuade so many people to put their lives at risk of COVID infection just to explore latest marketing trends. To say that people are worried about their health and rising infection rates of COVID-19 is a gross understatement. They are scared to death not just because of the death rate of the COVID-19 but simply because of the thought of contacting this infection to their loved ones. For them, attending large public gatherings, exhibitions and trade shows during this pandemic would be like taking a visit to the Chernobyl nuclear plant. This will put everyone’s life at risk of COVID infection. No one, in the right frame of mind, would take such a risk just to gain a bit of popularity, and also, it is punishable by social distancing laws.

There is nothing much we can do to promote brands in a conventional way during this crisis except if you have a good online presence. But the harsh reality we must face is that online marketing is only good for selling popular brands and products and exhibitions are all about introducing, endorsing, and accelerating the global identity of new brands. Since exhibitions and trade shows are out of the option to promote new businesses, online marketing remains the only way for entrepreneurs to keep breathing.

How COVID-19 have made exhibition stand designers jobless?

Like any other business, exhibition stand builders are also laid off due to the lack of new customers. No exhibitions mean no customers looking for exhibition stand design or exhibition stand designing services. This has greatly affected the morale of the exhibition industry and everyone associated with it. Apart from the absence of new orders for exhibition stands, many businesses have canceled their previous orders as there is no point in paying for one when the entire industry is shut down.

How deeply COVID-19 has affected the exhibition stand designing industry?

If we speak about the psychological impact of the COVID-19 on the exhibition industry, the damage is immeasurable. It has destroyed years of funding, billions of dollars of investment, countless hours of work and planning, and most of all, it has destroyed the morale of new businesses. The wrath of COVID-19 has ruined the exhibition and trade show industry to such an extent where a speedy recovery is next to impossible. It took 2 years for the Coronavirus to show its true colors and it’s nowhere to be ending anytime soon. It will take at least twice the amount of time for the industry to rise again from the ruins of its own ashes and recover from the horror of COVID-19. It will take time for people to muster up the strength to attend exhibitions and trade shows and start again a new revolution of global trade harmony.

What can we do?

We have survived global outbreaks in the past more severe than COVID-19 and God forbids, but it is very likely that mankind might witness a new wave of infections in the next couple of decades. But for now, having courage, energy and patience is the best way to restore hopes of survival for the global trade industry. Sooner or later, the industry will come back to its former glory with a renewed energy to provide new business opportunities for everyone. Let’s pray and hope that everyone stays safe to experience a new beginning of global trade industry. 

Know why you need an exhibition stand design company?

exhibition stand design

The main reason for the existence of the exhibition is to showcase your brand to potential customers and making more reach to the audience. The exhibition offers many benefits that are attached to your business. When an Exhibition stand builder comes into action, the main focus is to offer a wide platform for the brands to showcase their products, services and communicate the key message of the brand to the audience. At expo stand services understands that the exhibition participation is very important for your brand to build to meet the customers who are pro-actively looking for a deal and also help you to gather more deals.

The exhibition stand design company offers you the opportunity for the brands to emerge and stand out from the rest of the brand through their magnificent stand designs which create a unique experience for the customers. It is important to understand that we know how important the exhibitions are important for your brand. The exhibitions targets to welcome a diverse range of professionals. Participating in the exhibition will enable you to market your brand on a larger scale and that’s what we at Expo stand services understands. So you can count on our services if you are looking for an exhibition stand design company in Germany.

How it is important to have the exhibition?

exhibition stand design

There are many factors for which an exhibition is considered a powerful aspect to make your brand’s image powerful, these are as below:

Face-to-face interaction: Networking is the masterstroke when it comes to nourishing the base of any business. The Expo stand services understands that with just cold calling and pushing emails you won’t be able to build a powerful impact on your potential buyers. Being the Exhibition stand contractor company we put our efforts to make face-to-face meetings or interactions with your customers possible. 

  1. Exhibitions help to expand the brand routes: One of the key benefits of participating and showcasing your brand is that it helps to create brand relevancy. It is important to acknowledge that exhibition helps in boosting and advertising for your brand and it also helps you to get the sponsor for your brand and for this you hire exhibition stand design company.
  2. Better than cold calling: According to Expo Stand services, if you are a high-ranking professional and you receive a call from a salesperson it will annoy you moreover, you will not be convinced with the pitching of the salesperson. However, if you interact with the customers or the potential buyers and telling about your motive then they will have a more clear picture as compared to the cold calling and hence you seek for an Exhibition stand contractor.
  3. Exhibition visitors are in the right mind frame during the show: It is significantly important to know that the exhibitions work better than the cold calling and the visitors can interact about the brand with you. So, if you think about any exhibition stand design company in Germany then you need to make sure you choose the right stand creators in the business
  4. Exhibitions make you analyze the strengths and the weaknesses of the competitors: In today’s competitive world, every business is focusing on enhancing the competencies of their brand which the other brands in the same industry don’t possess. So, the Expo stand services explains that it is a better idea to showcase your USP through interacting with potential customers in the exhibitions.  Moreover, through exhibitions, you will get an idea of the competitor’s brand as well. 

In the end, it is not wrong to say that you can trust Expo Stand services as we know what you are looking for.