How do you select the best exhibition stand contractors in Europe?

exhibition stand contractor

An exhibition is the perfect way to introduce your products and services to a larger group of people around the world. There are several key factors to consider when choosing the best bespoke exhibition stand contractor. An exhibition stand is not just a place to showcase products and services. Its innovative style and eye-catching designs also serve as the primary resource and means to capture visitors’ attention. Working with a reputable exhibition stand builder that deals with exhibition stand design can significantly impact your exhibition’s success.

Factors to consider for a good exhibition stand contractor

Do your research

Start by researching various bespoke exhibition stand suppliers. Look for an exhibition stand contractor with a good reputation and a track record of successful projects. Check out our website, social media profiles, and online reviews to learn more about our services, expertise, and customer satisfaction.

Is there a demand for their services?

They should post this information so they can verify their designs and customers. A good exhibition stand builder should be able to offer exhibition stand designs for different industries, and each design should be unique to suit each company’s branding, services, and products. A glance at online portfolios and brochures reveals whether the company simply reuses the same designs, components, and products or whether each stand is genuinely bespoke and tailored to each customer’s needs.

Customer feedback

Testimonials give you a good idea of ​​a company’s reputation and performance based on what previous customers have said about the company. The company’s voice of the customer is used to gain insight and understanding of the quality of service, approaches, and processes, the level of customer service, whether objectives have been met, whether deadlines have been met, and how closely the gist has been followed. The customer was happy with the finished product and its work at the exhibition.

Exhibition stand builder with years of experience

One of the main advantages of hiring a professional exhibition stand builder is their extensive field experience. They are well versed in all exhibition standards, including when and how to use lighting, other concerns, and whether certain design aspects work. After detailing your exhibition’s parameters, they will provide you with the most efficient stand.

Local expertise

Working with a bespoke stand builder with local expertise is essential when organizing an exhibition in a foreign country or city. For example, if you are exhibiting in Amsterdam, you should consider working with an exhibition stand contractor there.

Technical Support

Even if you opt for an experienced and reputable exhibition stand contractor, major and minor problems will arise. Therefore, the company you choose should offer technical support as soon as possible to ensure that any problem is solved effectively and efficiently without delay.

Long-term relationship or one-off project?

Are you planning to hold many exhibitions annually and looking for a new long-term supplier? Or are you looking for a unique exhibition and need help deciding whether you want to expand your direct marketing for years to come? If you aim for a long-term collaboration, you need to know the company inside out and ensure the person you are working with understands what you want to achieve. However, if you are attending an exhibition for a specific reason, you should ensure that the exhibition stand builder you choose can provide a stand to help you achieve that goal.

Storage space for stand or standard storage space

Choose an exhibition stand contractor that provides adequate production space for your exhibition stand and robust facilities for storing your stand after you rent the exhibition space. In addition, companies have to guarantee a high degree of flexibility during the entire exhibition stand production process. It should also offer better budget optimisation than other competitors in the exhibition industry.

High-quality and durable materials are used

Choose an exhibition stand contractor with high-quality materials that can withstand intensive use at exhibitions. The material should be durable yet attractive while meeting your budgetary and functional needs.

Read the fine print

Check what the additional costs for subsequent revisions and changes will be. Ensure you know which parts of your exhibition stand you will own after the exhibition and which parts will be rented and owned by your exhibition company.

Budget-friendly

You need to make sure your stand is affordable and within your budget. Therefore, ensure that the exhibition stand contractor you choose offers this price. Remember that cheaper is sometimes better, especially regarding quality. Explain what you’re getting for your money, and make sure the company you’re working with can justify any costs. A good exhibition stand builder should be able to build a stand that suits your needs and your budget.

Who manages your project?

Any exhibition stand contractor who can provide something will provide a project manager. See if that project manager is a good fit for your needs. Read reviews from previous customers and see if their name is mentioned. If not, take the time to find out more about them. You can always request a new PM (project manager) if there is a better solution.

Find additional services

Some exhibition stand design companies offer additional services that may benefit your business. For example, we can help you transport, assemble, and dismantle your stand. This saves you time and money by not having to worry about the logistical aspects of your exhibition. Consider the exhibition stand builder’s additional services and see if we can offer you the most comprehensive solution.

The tips above will help you hire the best exhibit designers and contractors for your upcoming exhibitions.

Get a great location for your exhibition stands and booths

exhibition stand

Getting maximum attention from visitors in an exhibition or trade show is a challenging task. If you truly mean to gain exposure for your brand, you need to find an exhibition design company that can provide you the best possible location for your stand display. If you search online, you can find a whole range of exhibition stand builders, exhibition stand contractors, exhibition stand designers, exhibition stand companies, and all of them have strong connections with exhibition organizers and sponsors, which allows them to quickly reserve a deserving spot for your display stand. Getting a nice spot for your display stand might be tough but with the help of a exhibition design company, it will be as simple as a walk in the garden.   

Stay closer to the front doors

This is quite an obvious fact. The closer you can have your custom exhibition stands and display stand to the front door, the more you can benefit from the advantages provided by this location. You will get to the visitors as they arrive, bright and fresh, excited about the opportunities presented by the show. You have the chance to create a good first impression of the trade show and of your company. All the booths located close to the primary entrance are usually the best locations on the entire floor. Having a good location is crucial but having a good exhibition stand design is of paramount importance, which is why you should consider hiring an exhibition booth designer to take care of your designing process. This will further enhance your chances of getting maximum attention at trade shows.  

The end of the aisle is good too

A company with large displays comprising numerous products can try to get the booth at the end of the aisle. If you choose such a location or are assigned one, you can gain advantage from this situation and let your display extend out of your booth on one side, which is not possible when you have neighbors on both sides.

Additionally, when your booth is located at the end of the aisle, it is strategically placed on a corner, and automatically has increased prominence. A greater number of visitors will walk across your booth only because of the direction followed by the traffic in the hall. Talk to your exhibition booth design company to secure a location either at the end of the aisle or close to it.

The center is always better

Although the end of an aisle is a good position, the traffic will be the most concentrated at the center of the hall, in comparison to the sides. Most of the visitors will reach the middle, but if the area is too large, they may be able to visit stalls on one or two sides only. In this way, the booths on the sides will usually end up getting a lesser number of visitors walking by their booths. This is definitely not, what you would want for your display. Make sure your exhibition booth contractor is well-connected to influential people and has a strong presence in the exhibition industry to help seek out the central location for your stands.   

Think about the spots closer to the restrooms

If you are not bothered by proximity to the restrooms, these locations can provide substantial benefits over other locations. Everyone ultimately has to visit the rest areas, and if there is a queue, and your display is right there, people will be queued up right next to your display, creating many new opportunities for interacting and connecting. However, be careful, because there could be more than one restroom or the restroom could be located in an obscure area. Either of these situations would not provide any benefit whatsoever. Whether you set up a modular booth design or custom booth design, this location can give your brand maximum exposure in the exhibition hall.  

What you now have to do is to study the floor plan of the display area with your exhibition stand company if you have one and make a careful decision about where your trade show display will get the maximum benefit, the most traffic, and attract the largest number of visitors. Reserve your location and start working with your exhibition stand contractor in getting your exhibition stand organized.