The major advantage of exhibiting is that you may welcome your audience to your stand rather than searching for them. Only if you are ready, with partners and a procedure in place. And to ensure that we have provided some of the tips that can help to attract a large number of people at your stand.
- Gifts and giveaways
Gifts and giveaways can help you attract visitors’, which is always a good deal (a visitor coming for a purpose is a good visitor). You can either give your B2B customers presents or urge your B2C consumers to visit your website and claim a prize. You might also hold contests to keep your visitors interested. These competitions can help you create a nice atmosphere surrounding your stand, but don’t go overboard with them. You can also consider running a contest to attract visitors. These contests help create a positive experience around the stand but don’t overdo it. After all, you want to be known for your products and services, not the raffle you performed.
- Get in touch with a professional exhibition stand builder
Even if you lack in-house stand design knowledge, this should not prevent you from putting up a visually appealing exhibition stand for a high-stakes event. Hiring an experienced and capable stand designer and stall-building company can allow you to focus on your business while they handle all of the exhibition stand design work. Look for an exhibition booth builder who has an experience in stall designing for exhibitions. Like Expo Stand Services is among the best exhibition stand builders with years of experience in making stand design.
- To improve the visiting experience, use audio-visuals
Having your screens display product characteristics, and client and company testimonials can relieve stress on your workers and leave an indelible impression on your visitors. It can also encourage visitors to spend more time in and around your stall (also, it can attract visitors who would have otherwise passed by). Your stall’s tone can be set with high-definition graphics and soothing music.
- Go in with a goal in mind and a set of KPIs in place
You can quantify your success or ROI based on the number of visits, the number of relevant email addresses collected, the quantity and quality of B2B contacts, and so on if you have a purpose in mind. Put the systems in place and assign responsibility for measuring various indicators to your employees. You can only measure your achievement if you understand what success means in this context.
- Have the best at your stand
Your exhibition stand design is your biggest advertisement, and your employees are your brand ambassadors. Make your best employees responsible for dealing with your visitors. Product expertise, communication skills, patience, and empathy are all factors to consider. Product managers should collect input, marketing managers should sell ideas and cultivate relationships, and general managers should interact with B2B clients.
- Follow the adage, “Visitor by Visitor
You can choose to focus on individual visitors or groups of visitors. You can create a visitor experience by greeting them, offering them a tour, sharing your materials with them, collecting their contact information, and scheduling a meeting (if that works). Before you greet your first visit, create an experience and a process. Even if your visitors aren’t potential purchasers, don’t forget to go the extra mile for them. The marketing world is full of customer stories of how a manager was helpful to them and helped the company gain a great reputation (don’t do things just for the sake of it; be truly helpful).
- Post-exhibition experience management
Once the exhibition is over, the relationship with the visitor must not end. You can stay in touch with them and explore ways to provide value throughout the year. This can help you to promote the relationship between your next exhibition image and the Cheerleader army (visitors) for your next exhibit.
The Out Stroke:
In the end, the best way of having a successful exhibit is to connect with Expo Stand Services– a leading exhibition stand contractor having years of experience in the field of stand designing and building. We offer all exhibiting services under one roof at pocket-friendly prices.
We hope that with the help of this blog you’ll have a successful exhibit.