IAAPA Expo Europe 2026 London UK

IAAPA Expo Europe 2026 London will take place from September 21–25, 2026, at ExCeL London, UK. The leading attractions industry trade fair brings together theme parks, amusement parks, water parks, family entertainment centers, resorts, suppliers, technology providers, and industry professionals to explore the latest innovations, products, and solutions shaping the attractions and entertainment sector. The event also offers valuable opportunities to network, build partnerships, and grow your business.

IAAPA Expo Europe 2026 London The Flagship Event for the Attractions & Leisure Industry

IAAPA Expo Europe 2026 London runs September 21–25 at ExCeL London the annual gathering point for the global attractions and leisure industry, and the largest edition of this show to be held in the UK. The 2025 edition in Barcelona drew 15,877 verified attendees from 121 countries and 700+ exhibitors numbers that reflect how consistently this show delivers the right room for the attractions sector.

The visitor mix covers the full range of the industry amusement parks, water parks, zoos, aquariums, museums, family entertainment centres, and themed attractions. These are not general trade visitors. The buyers and decision-makers who attend IAAPA Expo Europe come specifically to evaluate new products, meet suppliers, and make purchasing decisions for their venues. Getting in front of this audience at ExCeL London in September 2026 is one of the most direct routes to the European attractions market available. As an experienced exhibition stand builder in London, we have more than 19 years of experience in the industry, which makes us a trusted choice for global exhibitors.

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Join hands with us and access boundless opportunities.

The case for exhibiting here starts with the buyer quality. IAAPA Expo Europe attracts procurement heads, operations directors, and senior decision-makers from attractions businesses across Europe and beyond professionals who attend with budgets and briefs, not just curiosity.

Beyond the show floor, the 2026 edition offers over 90 hours of expert-led educational content through the Institute for Attractions Professionals sessions covering guest experience, operational efficiency, and the latest technology trends shaping the attractions industry. EDUTours give exhibitors additional brand visibility by sponsoring tours of top London attractions for attendees, putting your brand in front of industry insiders in a setting outside the exhibition hall.

Sponsorship options, VIP experiences, and targeted marketing packages give exhibitors multiple ways to extend their reach beyond their stand footprint making IAAPA Expo Europe one of the few trade shows where your investment can work across several channels simultaneously.

Just For You

Join hands with us and access boundless opportunities.

Expo Stand Services has been building exhibition stands across the UK and Europe for over 19 years. We have worked at ExCeL London we know the hall layouts, the rigging restrictions, the loading bay schedules, and the technical requirements that the venue places on exhibitors arriving from outside the UK.

For a show like IAAPA Expo Europe, where the visitor is evaluating immersive experiences for a living, your stand needs to do more than display products it needs to create an experience itself. We design and build stands that work for the attractions industry: interactive elements, strong visual impact, layouts that draw visitors in and hold them long enough for a real conversation.

We handle the complete process concept design, in-house fabrication, logistics to ExCeL London, installation, and dismantling after September 25. As a trusted exhibition stand builder in London we ensure your brand makes the right impression at IAAPA Expo Europe 2026.