Germany stands as a global leader in trade fairs and exhibitions around the world. Six of the top 10 exhibition cities in the world are located in this country. These vibrant urban hubs host over 200 trade fairs annually, which attract over 2 million visitors from over 190 countries, as per the latest report by the Association of the German Trade Fair Industry (AUMA) in 2023. The report also states that every year, the German exhibition sector employs over 130,000 people, both directly and indirectly, including exhibition stand builders in Germany. The number of stand-builders reflects the country’s powerful industrial foundation and booming economy. Here in this blog, we are listing the top 10 cities in Germany for the exhibition:

Frankfurt

Frankfurt am Main, or Frankfurt for short, is considered the financial hub of Germany. It is home to Messe Frankfurt, which is one of the world’s largest exhibition organizers. The city has a history of trade fairs spanning more than 750 years. Since 1948, Frankfurt has continuously ranked among the finest locations for hosting international trade fairs. It hosts over 50 trade fairs annually, and Ambiente, Heimtextil, and Frankfurter Buchmesse are some of the well-recognized ones.

Berlin

Berlin is the capital city of Germany, where culture and art thrive. The capital city is also a major center for technology. It is home to several world-class exhibition centers which also includes the renowned Messe Berlin. Here Messe Berlin alone hosts over 100 expositions annually including IFA and ITB Berlin. The city is a hotspot for many companies that deal in exhibition stand design in Germany and designers & builders of displays can begin their careers here.

Düsseldorf

In recent years, Dusseldorf has been increasingly active in growing its worldwide presence and organizing business expos in major corporate hubs across the world. Düsseldorf is the capital of North Rhine-Westphalia and Germany’s most populated state. The city is a significant economic and industrial centre of Germany. It is home to numerous world-class exposition centres and Messe Düsseldorf is one of them. At Messe Düsseldorf, over 20 exhibitions take place and Interpack & A+A are the leading trade fairs.

Munich

Munich is the main hub for commerce, culture, and tourism in Bavaria which is the biggest state in Germany. It is home to a number of world-class exposition centres like renowned Messe München, which holds more than 50 exhibits each year. Out of top expositions that take place in Munich; Bauma and IAA Mobility are the most prominent ones.

Nuremberg

Nuremberg is among the prominent commercial, cultural, and tourist hubs of Germany. Geographically, it is located in the Middle Franconian centre of the area and is Bavaria’s second-largest city (after the capital Munich). It is home to numerous world-class exposition centres including NürnbergMesse. This exhibition centre hosts over 120 trade fairs annually that also include Spielwarenmesse and SPS IPC Drives.

Stuttgart

Among the top ten largest cities in Germany, Stuttgart is the third-largest state of Germany with a population of over 6,12,400. Stuttgart is also one of Germany’s most wealthy business metropolises. The presence of multiple prominent companies like Daimler, Porsche, and Bosch in Stuttgart demonstrates that the high-tech and engineering industries are the most prevalent in this area. More than 20 exhibitions take place here at the most famous Messe Stuttgart, which is among the world-class exhibition centers in Germany.

Dortmund

Dortmund is a city in the federal state of Hesse with a population of around 160,000 inhabitants. The chemical and pharmaceutical industries are the city’s most important economic sectors, followed by biotechnology, engineering technology, media, communications, and so on. It is the eighth-largest city in Germany and a major center for business, culture, and sports. Dortmund is home to Westfalenhallen which is one of the world-class exhibitions centers. The city hosts over 25 trade fairs annually and Intertraffic and Creativa are the prime ones.

Hannover

The eleventh-largest state of Germany is Lower Saxony and Hannover is the capital of the city. Hannover is an important regional economic and cultural hub in northern Germany. The city has the Hannover Exhibition Centre having around 460,000 square metres of indoor area and 58,000 square metres of outdoor space. You can witness the top-tier exhibition stand builders in this city of Germany. Hannover Messe, which falls under the category of the world’s largest exposition facility, combines first-rate infrastructure and cutting-edge technology to host exhibitions like DOMOTEX and 40+ other famous shows.

Hamburg

Hamburg offers much more than just grand museums and structures. In addition to modern art and pop-up exhibits, Hamburg is the second-largest city in Germany and an important centre for commerce, culture, and tourism. According to some of the top-grade exhibition stand builders in Germany, this city is more exhibit-friendly with several world-class exhibition centers. SMM and INTERNORGA are among the prominent expositions that the city hosts annually.

Cologne

Cologne is the largest city in the western German state of North Rhine-Westphalia. The city is a major center for media and culture. Koelnmesse and several other world-class exhibition centers host over 80 trade fairs annually here in Germany. Gamescom and Anuga are the prominent trade fairs that the city hosts annually.
Well, here ends our list of the top 10 exhibition cities in Germany! If you are an exhibitor and looking for an exhibition stand design company in Germany, then you can contact Expo Stand Services. We will help you through and through to make your exhibit experience hassle-free. If you want to prepare for an upcoming exhibit in any city of Germany, just let us know and we will handle the rest. Get in touch with us today for a visually appealing exhibition stand and ensure your success.

The plain and straightforward truth is this: Yes, you should. So, what exactly are the benefits of visiting an exhibition? We have listed some key benefits to show you why you shouldn’t miss an exhibition.

Human interactions

In contrast to other, more invasive forms of outbound marketing, such as cold calling, visitors to exhibitions will be eager to learn more about your products or services—and perhaps even pay admission for the privilege. Can you think of another form of marketing that would allow your business to reach many open prospects? This unique ability to make personal contacts and build relationships with the target group in a pleasant atmosphere should not be underestimated. Exhibitions offer an experience that cannot be compared to online communication. To close sales and get leads, you need to build trust. It is much easier to gain a customer’s confidence when they are in front of you than through a phone call or email. Therefore, attending a trade show is the best way to attract your target audience and build new customer relationships.

Direct sales opportunities

Exhibitions typically provide opportunities to sell directly to your target audience. People attend these exhibitions for a reason, and they want to invest. There’s no denying that talking to these people face-to-face can help eliminate potential objections and close deals quickly. They are improving brand awareness at the international level. New and well-known brands in the industry can participate in the international exhibition. Stands become the face of a company and allow visitors to get to know the brand better through product advertising. Companies participating in international trade shows utilize visual opportunities, presentations, and stands to promote their brands. The promotions ensure that the visitor’s perception of the brand is positive.

Less competition

Before choosing a European venue, take a look at your local stadiums. What are your local competitors offering? Does the European market already exist? Do you sell it overseas? Choose your venue wisely and brave the channel to get there and get recognized. Maintain and expand links with the UK market.

Industry learning

More business opportunities exist, and you can choose different strategies to interact with your audience. The learning opportunities are endless. Therefore, you should check the exhibition schedule. Additionally, you can participate in interactive sessions and workshops hosted by industry leaders. It will help you stay abreast of new trends in your industry.

Help to increase brand affinity

One of the most important benefits of attending exhibitions is increasing brand relevance. Attending industry events is a great way to increase brand value and awareness. You can increase your advertising and sponsorship opportunities by understanding the importance of attending exhibitions. Once your brand awareness increases, they will automatically associate it with your brand. This proximity also benefits you because it helps you better understand your target group and their needs. The importance of trade fairs in positioning your brand cannot be overemphasized. With a trade fair stand, you can draw attention to your company. A well-designed stand strengthens your company’s position in the minds of trade fair visitors. Allowing attendees to interact with your products through engaging activities with branded gifts gives your audience a memorable experience and helps build brand affinity.

Then you already know why it’s worth attending exhibitions. But if you want to understand how to convert your presence into valuable leads, learn more about how to get the most out of your company from ESS, a top exhibition stand contractor!

How do you get the most out of an exhibition in Europe?

Simply choosing an exhibition stand builder in Germany close to your venue will reduce the miles your exhibition stand has to travel. In addition to reducing your carbon footprint, knowing the city where the show is taking place also has numerous benefits. For example, the best hotels near the event, where to eat, where to stock up on last-minute supplies, how to print emergency graphics, and more. We regularly manage projects in all major venues across the UK and Europe. We have specialist knowledge of the locations you will be visiting and most likely recent exhibition experience there. Having local people who can answer any questions you may have about a place or city you’ve never exhibited in before is invaluable.

• Get an attractive, impressive, and productive exhibition stand design that attracts the attention of potential buyers.
• Choose a customized exhibition stand based on your promotional activity’s goals and needs.
• Choose the best exhibition stand builder in Germany that can provide you with a first-class turnkey solution so that you can concentrate on your core work.
• Choose an exhibition stand contractor who can also offer the best solutions to your challenges.

If you plan to attend a show, one of the most important aspects is creating an eye-catching exhibition stand design that will attract visitors’ attention and leave a lasting impression. In this article, you will find tips and tricks that will help you differentiate your presence and attract visitors to your stand.

Ways to have a successful showcase with the best exhibition stand builders

Study your competition

Are you exhibiting for the first time? Try to stand out from the competition. We fully understand that designing your first exhibit is difficult, especially if you run a small business or a start-up. You can use many tactics to draw visitors’ attention to your stand. Select critical points as typical stand elements and create titles and layouts based on competitors’ stand colors, display configuration, size, and type (stand). Once you’ve identified your competitors’ common elements, add them to your list of must-haves and focus on differentiating your stand.

Inform your team about the costs of exhibitions

When working in a team, everyone must be on the same page. People value transparency, but it can also ensure employee loyalty.

Know your target group and focus on their needs

Research and identify the potential questions and needs of your target audience. Keep all solutions and requirements at hand and focus on conveying the right message. Just focus on your product and educate people about the benefits of using your products and services at the exhibition.

Exhibition stand design to highlight your goals

Your stand is the first thing people see, so it needs to stand out and attract people to you. Your exhibition stand design should reflect your goals while being elegant, attractive, and reflective of your brand.

Approachable exhibition stands

Your stand must make the right first impression to invite people to your stand. A great exhibition stand design is essential, but making your stand appear welcoming is also crucial. Your stand staff plays a vital role in making your stand approachable. Hire friendly exhibition stand builders and a team who greet guests warmly, smile often, and maintain professional decorum at the stand.

Make a budget

Planning an exhibition can be both fun and challenging. However, the first step is to create a budget. You must also stick to your budget as much as possible to make your exhibition profitable. Everyday expenses that should be included in your budget include:

• venue fee
• food and drinks
• marketing budget
• technology
• guest of honor
• staff

If you’re having trouble creating a viable budget for an exhibition, consider reviewing your company’s financial records to see how much has been spent on similar shows. By examining these documents, you can ensure an accurate return on investment, plan ways to save money, and determine if your budget is correct.

Choose the best standing space in your exhibition hall

Choosing the perfect stand location on the exhibition floor is also essential. We have many great ideas to help you select the ideal location for your stand. First and foremost, the room you choose should be at the beginning of where your visitors will start exploring. Placing it near the entrance will ensure that visitors come to your stand when they are in an enthusiastic mood. By the end of the exhibition space, visitors become tired and don’t pay as much attention to the stand as they did at the beginning. The last thing you want to experience is a scenario where you end your exhibition experience with just a quick look at your stand. Therefore, choose a location close to the entrance to the exhibition area.

Don’t be discouraged if you’re unlucky enough not to find a spot near the entrance. Choosing a location near cafes, restrooms, and crosswalks is another way to attract visitors’ attention. Cafes and toilets are the most visited areas of any location, and their proximity means a lot of traffic passing in front of your stand. There’s a good chance you’ll be able to grab their attention and get them to come to your stand with a serious agenda.

Promotion

Let current and potential customers know when and where you will be exhibiting through various marketing channels, such as your website, social media, and email. Tell them where you are and what they can expect at your stand: products, offers, demos, etc. Continue to promote your stand during the exhibition by using social media to encourage users to stop by and engage in online conversations about the show using exhibition images and hashtags.

Choose a suitable exhibition stand

The exhibition stand design is essential. Unique design, graphics, and content are necessary to make your stand visible.

Hire the best exhibition stand builders

Working with the best exhibition stand builders has always been recommended to create the exhibition design. An experienced designer always has the knowledge, experience, and skills to reflect your brand and engage with your target audience while maximizing your exhibition space. They also ensure that the standing position is functional and visually appealing.

Don’t forget to follow up

All the hard work you put into a show is for nothing. If you end up with numbers, no one wants to call.

Evaluate your success: what was it like?

Was visiting the exhibition worth it? Have you achieved your goals? Or have you received other benefits, such as other opportunities and recommendations? The results may surprise you, so sit back and reflect on your experience. You may also learn something new about your target audience to incorporate into your marketing strategy. There is always room for improvement. So, would you choose another one? What would you do better next time?

The exhibition is a vast playground for networking with your brand. A suitable exhibition stand, not the best, can make your business stand out and increase your brand’s presence. Even inexpensive ideas for an exhibition stand can leave a lasting impression on visitors if implemented consistently. Use these tips to find exhibition ideas for your project, consider them when planning an exhibition abroad, and gain valuable experience.

France hosts one of the largest trade fairs in Europe and attracts exhibitors from all over the world. Therefore, an exhibition stand is an important sector that allows French companies to present their products and services at these events. The stands at the exhibition are typically elegant and eye-catching, designed to showcase the artistic and creative dynamism that France is known for. So elegant designs, atmospheric lighting, and theatrical and multimedia elements are necessarily important. Sustainable and environmentally friendly materials have also become increasingly popular in recent years. The stand staff usually has sufficient technical product knowledge and strong soft skills to attract visitors’ attention. Along with all this, having a good exhibit partner is important. So, for you, we have a list of the top exhibition stand design companies in France.

Booth Constructor

Booth Constructor’s goal is to help exhibitors around the world organize successful exhibitions. From the beginning, Booth Constructor has tried to do everything in their power to design stands of the highest quality, leveraging their knowledge and experience in the exhibition industry. They believe in collaborating and creating impactful yet compelling exhibition stands in Germany and across Europe that reflect clients’ brand value while helping them achieve their business goals.

Expo Stand Services

Expo Stand Services is a highly visible and impactful turnkey exhibition company offering 360-degree expertise in brand marketing and exhibitions across Europe, the USA, the UAE, and Asia. When it comes to exhibition stand design and construction, Expo Stand Services offers everything you need to fine-tune your brand marketing at an exhibition or trade show anywhere in the world. It makes them one of the best companies in trade fair construction. Thanks to the comprehensive coverage of the global market, they have years of experience in stand construction and represent the image of the most important trade fair builder in Germany and Europe. As a competent exhibition stand contractor, the satisfaction of the customers is important to them; they take care of every detail and help you get the most out of your investment. The team of experts at ESS helps you turn your vision into reality. They have the skills to work within your budget without compromising the quality of the project. Thanks to their global presence and manufacturing capabilities, they deliver stands to many locations at the same time.

Messe Masters

Messe Masters has been a leader in the design and construction of exhibition stands in Europe and around the world for many years. They are here to make your wishes come true and decide on the design of your stand. Messe Masters has created the perfect infrastructure to create high-quality stands for trade fairs that require personal 3D communication to present products and brands to a specific audience. They always try to offer our customers the best solutions, and Bematrix stands With years of experience, the company enjoys a good reputation in the exhibition world. They have worked for the e-cigarette, organic, fruit, vegetable, printing, electronics, aviation, chemical, automobile, rubber, pharmaceutical, artificial intelligence, service industries, data, jewelry, food, cosmetics, salons, machinery, and information technology industries, painting, and much more. The exhibition services help the customers make their brand visible in the market. Their trade fair service does not end with assembly, as they are available to you until the last day of the trade fair to avoid any problems on the day of the trade fair. The satisfaction of the customers and their valuable feedback make them the best exhibition stand construction company in Germany.

TRIUMFO

Triumfo International GmbH is the most reliable and best-rated exhibition stand builder in Germany. They offer services across Europe. They have been building exhibitions since 1999, which is why they take a creative approach when designing exhibition stands for valued clients. They offer a full range of exhibition and stand management services, including consulting, 3D stand design, exhibition construction, graphic production, exhibition management, installation, dismantling, delivery, audio-visual inspection, and on-site support on the day of the event. They are experts in the market, providing portable exhibition stands, customized exhibition stands, modular exhibition stands, country pavilions, double-tier exhibition stands, furniture manufacturing, etc. As a trusted exhibition stand manufacturer and supplier in Germany, Triumfo is very proud to announce that they supply global high companies such as VIKING, ASTRA, PUSHPSONS INDUSTRIES, FARM FAES, HITEMA, Bioanalysis, Network Aviation Group, Devrorex, XENETA and many others.

Expo Exhibition Stands

Expo Exhibition Stands has been designing and manufacturing modular exhibition stands since 1979. With headquarters in Germany and offices, showrooms, warehouses, design studios, and print shops in the Netherlands, Belgium, France, Spain, Germany, Austria, and Switzerland, they have earned a leading position in Europe. They offer creative modular exhibition stands ranging from 12 to 100 square meters, including full service, at competitive prices in more than 40 cities in Europe. Expo Exhibition Stands offers European customers the opportunity to visit one of their 12 showrooms and experience centers and provides domestic and international customers with a dedicated project manager fluent in English, German, or Dutch.

The importance of a capable stand builder

It would help if you exhibited at a trade show successfully. We live in a competitive world. That’s why we have to do better. Better for you means better for your brand. A good showcasing partner uses creativity in design to find the perfect exhibition stand solution for the customers. At a realistic and competitive price, they take care of it.

In summary, these are some of the most famous exhibition stand design companies in France. For upcoming exhibitions, you can contact any of these stand builders to find the perfect stand for you.