Nothing has remained untouched with the impact of the Coronavirus (COVID-19) pandemic and the fact continues in the trade show sector as well. Since the travel prohibitions and severe safety precautions were implemented across the globe to prevent the virus from spreading. The health crisis has adversely affected the trade show market in the United States.

• According to an April 2020 survey, almost 6 out of 10 B2B trade show executives in the United States said their companies had canceled one or more events. And in the survey of June 2020, showed that approximately 73 % of respondents stated that one or more B2B trade shows had been canceled.

• Furthermore, respondents reported a 52% average gross revenue loss due to postponements or cancellations, indicating that revenue has continued to suffer among the trade show organizers. This is an increase from April’s figure of 39%.

Major reasons for Trade show cancellation

The trade shows are getting cancelled as the organizer are unsure about the mass gatherings or group meetings will be permitted owing to state or local lockdown measures (73%).

Attendee and exhibitor cancellations are being forced by corporate no-travel regulations (69%), as well as participants needing to fly to events (52%), the possibility for participant fear to reduce attendance (51%), and concerns about exhibitor ROI (36%).

Some respondents say that virtual or hybrid solutions are in the works in response to a move to digital witnessed across a variety of industries. More than 6 out of 10 (63%) people who have rescheduled an event have one or more digital backup plans. Some 44% allow guests to participate online or in person, and the same number (44%) has a virtual event backup in case an in-person event is cancelled.

Only 8% of respondents had a hybrid model in place before COVID-19, showing some of the considerable changes that can be expected as the ‘new normal’ for event planners.

According to the study, show organizers are doing everything to protect their organizations’ health while still meeting the needs of their communities in the wake of the crisis. However, the continuance of COVID-19, as well as the uncertainty of whether events will be taken place as per the schedule, is causing more and more event organizers to either postpone or cancel their events in late 2020/early 2021.

On this, many prominent figures have commented that:

• “This trend is catastrophic to a sector that contributed more than $101 billion to GDP in the United States last year,” Cathy Breden (CEO of CEIR).

• According to CEIR Vice President of Research Nancy Drapeau, The top two causes for these postponements and cancellations reflect the current state of upheaval in the United States. “74% of those compelled to cancel said they decided due to a lack of understanding about whether large group meetings will be permitted to take place at the planned time due to state and municipal lockdown orders,” she explained. The International Manufacturing Technology Show (IMTS), which was supposed to be held in Chicago, is a perfect example of this.

 

Is it still necessary to attend trade shows? How valid are trade fairs in the age of the Internet and internet commerce? Let’s have a look at the problem threadbare.

A trade show is a costly marketing medium. Aside from a significant financial commitment, there are significant logistical obstacles to overcome. If you’re attending an international trade show, you’ll face a variety of obstacles, including visa issues, language barriers, and on-site trade marketing, to name a few.

Even after dealing with all of these issues and investing a significant number of money, you still have no idea what kind of return on investment to expect. Naturally, the attractiveness of trade shows is expected to decline over time.

On the ground, however, we find the exact opposite: trade fairs are becoming increasingly popular around the world. One such trade show is Viscom Dusseldorf 2022 that is about to take place in the next year January 11 to 13 at Messe Dusseldorf, Germany.

What is Viscom Dusseldorf 2022?

Viscom Dusseldorf 2022 is an international visual communication trade event and expo. This event will take place in Dusseldorf, Germany over three days. More than 12,000 attendees and 350 international exhibitors are expected to attend this event. Attendees will have the opportunity to have direct conversations with professional specialists on sophisticated and cutting-edge technology and techniques in this field, as well as market their businesses internationally, at the event. The Viscom Dusseldorf 2022 conference will take place from the 11th to the 13th of Jan 2022 at the Dusseldorf Messe in Dusseldorf, Germany.

Viscom Germany 2022 is an interactive trade fair for signmaking and large format printing in Düsseldorf. It primarily targets visual communication specialists from German-speaking nations. Themed walkways provide orientation, while activity areas such as “Werkstatt,” the Forum Corel & Adobe, and the Nations Wrap Cup present practical application examples and inspire guests to participate. Viscom presents the World of Advertising and Selling, which illustrates the complete spectrum of visual communication, in conjunction with the parallel trade shows PSI (the Leading European Trade Show of the Promotional Products Industry) and PromoTex Expo (the International Trade Show for Promotion, Sports and Workwear).

As a tool for communication, the trade show

Trade fairs are the most successful (and efficient) communication strategy because they allow companies to contact with customers one-on-one and obtain real-time market feedback.

A trade show is a reflection of the physical world, a scaled-down version of a real market. It brings together representatives from the supply and demand sides of an industry for a brief time on the same platform. It provides participants with detailed market information and functions as a networking tool.

It starts the new business cycle every year at the beginning of the year. Viscom 2022 puts solutions from throughout the visual communication spectrum front and center, with a particular emphasis on large-format digital printing, signmaking, textile finishing machines, and point-of-sale (PoS) communication. They have joined forces to become Europe’s largest advertising and selling trade show partnership.

The concept of the trade show trifecta of viscom, PSI, and PromoTex Expo is to stage ideas and innovations with the requisite technologies with an eye to applications. Viscom 2022 is a conference that will take place in 2022

They collaborated once more at Messe Düsseldorf to bring the entire World of Advertising and Selling to life for thousands of attendees, allowing them to participate, network, and create their own experiences. Around 200 manufacturers and distributors from over 40 countries invited guests to see their freshly developed items. Themed paths led them to the most fascinating destinations.

There has been a noticeable gap between the growth of contemporary industries and agriculture since the industrial revolution took hold of the world many years ago. On the one hand, the number of industries has exploded, while the science of crop production has progressed at a glacial rate. We find ourselves in a position where food grains are in shorter supply than industrial goods as a result of this misalignment in the progress of these two extremely significant parts of human requirements. Agricultural promotion has become critical for humanity’s survival in today’s world. We may tackle this problem in a variety of ways, but one of the most imaginative is to partake in Agritechnica Hannover 2022 trade fair – a global event to promote agricultural machinery industry and the forum for future crop production issues.

Agritechnica 2022 is the most effective platform for addressing the critical issue of ever-depleting investments in the agricultural industry. The ability of Agritechnica Hannover 2022 trade show to bring together a broad range of industry professionals, leaders, manufacturers and consumer base under one roof can be leveraged to achieve the ultimate goal of raising public awareness about agricultural needs among all socioeconomic groups.

Agritechnica is the most influential international trade show for Agriculture

Agritechnica 2022 is a world-famous exhibition show focused on agricultural machinery and technology, and it is widely regarded as Europe’s premier trade show. Agritechnica Hannover Germany, a trade fair held every two years in Hanover Fairground, attracts a record number of exhibitors and visitors each year. The next edition of Agritechnica will be held at Messe Hannover from February 27 to March 5, 2022.

Because to the ongoing impact of the COVID-19 epidemic, the dates for the upcoming Agritechnica 2022 Hannover will change from the fair’s regular program. In order to give the industry a boost, Agritechnica 2022 will be held in the spring.

In keeping with the motto Global farming – local responsibility, Agritechnica 2022 will continue to promote sustainable agricultural concepts and practices by firms representing a wide range of expertise.

Let’s dig deeper into the highlights of Agritechnica

Marketers and exhibitors may easily access world-known conferences at Agritechnica Hannover 2022, such as the Agricultural Engineering Conference and the newly created Ag Equipment International, which provide unrivalled knowledge transfer and lifetime business chances at the agricultural machinery trade show. Harvest, crop protection & care, tractors & transport, special crops, farm input, systems & components, soil & seed, forestry, digital help, and much more are among the major themes of the trade show. Exhibition Agritechnica is a knowledge and innovation center for agricultural machinery, as well as a platform for growing and generating business to fulfil individual corporate goals.At the world’s largest agricultural machinery trade show, all of the industry’s major businesses showcase their latest products and developments. Agritechnica is the leading commercial marketplace and a meeting point for decision-makers. It is both a showcase for the global agricultural engineering industry and a discussion forum for the future of crop production.

Agritechnica Trade Fair Facts & Figures

The latest three Agritechnica Hannover Germany trade fairs, held in 2013, 2015, and 2017, are undeniable testimony of the event’s continued popularity. Going back to 2009, the trade show industry has risen tremendously. Approximately 2800 exhibitors participated at Agritechnica, and nearly 450,000 professionals attended the event, reaffirming Agritechnica Trade Fair as the premier agricultural machinery event destination. Finally, with half a million trade fair attendees and approximately 3,000 exhibiting firms, this event is clearly a worldwide success.

So, if you’re looking for an exhibition builder in Hannover to help you create an amazing trade show booth for Agritechnica 2022, contact a professional right away and they will get you the best deal at the guaranteed best market price!