Hit the right notes with the right stand – Pop Up display stands

Pop Up display stands

In an exhibition, you have nothing more than a few seconds to make an impression, entice the target, make them curious, get them to stop and not walk past your exhibition booth. It’s a tall order but not an impossible one to fulfill. In order to do that, you need to stand out…that is the number one thing that should be on your mind when designing the exhibition booth but it is not the only thing. Now, imagine if you’ve gotten someone curious about your products or services and they need to find out more information about it before they delve deeper, where would they find them?

The big question would be this – what type of exhibition stand design should you use during the event to make it more effective, cost and marketing wise.

Benefits of Pop-up display stands 

Pop-up exhibition stands make a lot of sense because of the fact that they’re extremely mobile and are light without being flimsy. If you get a good exhibition stand, it is stable and can last for an extremely long time. The good thing about that is that you can make use of them repeatedly for lots of other future events. Before purchasing your exhibition pop-up stand, try them out or get the salesperson to explain the setting-up process. Most good-quality custom build exhibition stands can be assembled within minutes without too much hassle. Another great thing about pop-up exhibition stands is that you don’t need a lot of space to use them. They’re tall, stand out and can be customized to suit your needs.

Banner stands – A great alternative pop-up stands

Banner stands are cool for exhibition as well – this is particularly true if you have a lot of printed materials to distribute and display during the exhibition. They’re relatively low-cost and are ideal for companies that don’t have a lot of spending money. Although it’s not as versatile as a pop-up exhibition display system, it’s feasible, affordable and makes a whole lot of sense. And of course, the banner stands are very mobile. Although banner stands come in many different colors and designs, we strongly urge you to go with the more common colors because it is more flexible that way.

Be a designer with custom build exhibition stands 

If you’re in it for the long haul, I think going for a pop-up stand is great too because if you’re going to using it for a long time. A custom build exhibition stand will make it easy for you to promote your brand in your own style, without depending much on exhibition stand design companies. It will suit your needs, your marketing goals, your budget, your personality, your brand image, and it will blend perfectly with your company logo and name. It will sure to make a great impression because the probability of your stand looking like someone else’s is very low. So, it will stand out from the rest and give your brand royal exposure. Many exhibition stand companies offer custom stands but there are only a few who understands the true meaning of custom build. 

Find the right exhibition design company online

Find a suitable exhibition stand designer that is capable of delivering the perfect design that blends perfectly with your brand’s image and logo. Whether you’re looking for exhibition stand builders, exhibition design company, exhibition booth contractor, exhibition stand manufacturer Amsterdam, exhibition booth builders Germany or exhibition stand design and build USA – make sure to do a quick online research before you plan to hire one.   

The point here is to hit as many eyeballs and generate as much interest as possible with a simple solution – and you can do all of that with the help of a trustworthy, reliable exhibition design company, believe it or not. 

Productronica 2021 Messe Munchen – largest trade show for electronic goods

Productronica 2021

The Productronica Munich 2021, is the largest and most powerful trade show for cutting-edge manufacturing and distribution of electronic products. This event is one of its kind that covers the entire breadth and depth of present and future goods, technologies, and system solutions, as well as the entire value-added chain. As a result, it is the largest and most important gathering in the industry.

The Productronica Munich 2021 event will run for four days, starting on Tuesday, November 16th, and ending on Friday, November 19th. 1560 exhibitors from 43 nations are planned to attend, with around 50000 visitors from 96 countries.

For its live 2021 edition, the Productronica 2021 Munich trade show will be held in Messe, Munchen in Munich, Germany. For the health safety of exhibitors, personnel, and guests, the organizers are arranging the event with COVID-19 preventative measures in mind.

Main Highlights of the Productronica 2021 Messe Munchen

  • Semiconductor production
  • Production of displays, LEDs, and discrete
  • Photovoltaic productions
  • Micronano production
  • Material processing
  • PCB and circuit-carrier production
  • Electronic manufacturing services
  • Component mount technology
  • Soldering and joining technology for PCB
  • Test and measurement
  • Product finishing
  • Production subsystem
  • Production logistics and material flow technology
  • Production technologies for cables and connectors
  • Coilware production
  • Hybrid component manufacturing
  • IT to production
  • Production technologies for batteries
  • Electric energy storage
  • Organic and printed electronics
  • Additive Manufacturing
  • Production materials/equipment and environmental technology
  • Services
  • Quality assurance

Electrical, electronics, machine construction, manufacturing technology, plant engineering, and other industry areas will be represented at Productronica 2021.

Productronica 2021, the world’s biggest trade exhibition for electronics production and development, has many great things to offer its exhibitors and visitors this year: Products, solutions, and innovations from around the world, covering the whole value chain. Exciting networking formats combine with exclusive career chances. And, as always, there’ll be a top-notch support program with expert trend subjects.

When it comes to Productronica 2021 in Munich, Germany, the trade show covers all areas of conventional electronics manufacture and distribution from starting to end. It’s an event that exhibits soldering technique, component-mount technologies, cable-processing, measurement and testing technology, and quality assurance, from PCB to other circuit-carrier.

The trade exhibition Productronica 2021, as the world’s largest exposition for electronics development and production, has a number of new innovations to offer its exhibitors and visitors. That is why it is regarded as a world leader in terms of goods, solutions, and innovations that span the value chain. Most importantly, it provides exclusive networking and professional chances. Furthermore, this platform brings together the industry’s thought leaders and decision-makers. Aside from that, Productronica offers accelerated talents a once-in-a-lifetime chance to start a career in manufacturing as a student or young professional.

Offerings:

  • Packaging
  • Materials Processing
  • Component manufacturing
  • Manufacturing equipment and logistics for PCB’s and other circuit carriers
  • Technologies in cable processing
  • Soldering technology
  • Manufacturing equipment and logistics for assemblies, modules and hybrids
  • General operation aids and production subsystems
  • Production-related services

Target Groups

Besucherzielgruppen der productronica:

Geschäftsführung/Unternehmens-, Betriebsleitung – Führungskräfte – Fertigungsplanung – Konstruktion – Arbeitsvorbereitung – Produktion – Systementwicklung, -integration – Elektronikentwicklung / Design – Vertrieb / Verkauf – IT / EDV – Logistik – Einkauf / Beschaffung – Elektronikdesigner – Forschung & Entwicklung – Wartung/Instandhaltung

When is Productronica going to be held?

The Productronica trade show will take place from November 16 to November 19, 2021. Productronica is a trade event held in Munich every two years. November is the most common month.

Where is Productronica taking place?

Productronica is hosted in Munich, Germany, at Messe München, which is located at Messegelände, 81823 Mnich, Baviera, Alemania. Other Munich Electronics Trade Shows

What is on display at Productronica Munich 2021?

There are meetings with national and international exhibitors at Productronica. Electronics, Technology, Security, Electrical Engineering, Automation, Industrial Engineering, Electronics, and other Electronics trade shows

Exhibit shipping can make or break the trade show

trade show

Trade shows can be a very important part of your business, and the profits they produce can easily outweigh any costs, but only if the exhibit shipping company is capable of moving your displays without incident. Shipping insurance will only cover the cost of the items, not the money lost by not having the items to display. Broken and missing parts can be a nightmare, so it is extremely important to choose a reputable, reliable exhibit stand company to ship your display.

Many other trade show attendees will happily offer their advice on which exhibition stand builders you can trust for shipping your exhibition stands. Ask around at the trade shows you plan to attend. See if there is any one-exhibition booth contractor that stands out as being one that many people seem to use. If you find one, jump on it. Even if they charge a little more than average, it will probably be worth it in the long run. For one thing, that particular exhibition design company will obviously know the ins and outs of delivering exhibits to the places you plan to be. Not only that, but they know that if they mess up your display, you are going to tell everyone else about it, which would be devastating for their business if they deal with multiple people on that trade circuit. The company will also be extra motivated to be there on time considering they will likely be transporting more than just your items.

Things you should keep in mind while hiring a shipping company

There are quite a number of exhibition stand design companies capable of meeting your shipping requirements at the lowest cost possible. However, hiring the right one could be a difficult task. To make sure that you choose only the best exhibition design company to ship your display, you need to compare different exhibition stand companies on several key factors including prices, previous assignments, experience, worker strength, and other important factors. If you want to get your exhibition stands shipped from Germany or USA, hiring a local shipping company will save a lot of money. You should search for companies by their countries. For instance – 

  • Exhibition Stand Design and Build Amsterdam
  • Exhibition Stand Design and Build Germany
  • Exhibition Stand Manufacturer Germany
  • Exhibition booth design Germany
  • Exhibition stand contractors Germany
  • Exhibition Booth Builders Germany
  • Trade show booth builder USA
  • Exhibition Stand Manufacturer USA
  • Stand Design USA
  • Exhibition stand builders Las Vegas 

Once you have an idea of which exhibition stand contractor you want to use, you need to keep a few things in mind before setting appointments. For one thing, check on the company’s communication ability. They should have 24/7 phone support and GPS tracking, at the very minimum. Be sure that when they pick up your items, that they label everything. Tracking does no good if your exhibit is either not labeled or labeled incorrectly. Be sure to plan for delivery as early as possible. There is no advantage to getting everything there “just in time”, and plenty of additional risk of part or all of your display arriving late.

How to cut down shipping charges? 

Shipping charges depend on where and when you want your exhibition stands to be delivered. Which country or continent you are exhibiting determines the overall cost of the transition. The longer the distance, the costlier the transition will be. But many exhibition stand companies offer free shipping services on bulk orders or certain products and services to boost traffic on their website. Try to find such companies offering free shipping services to cut down the budget of hiring an exhibition stand for your next trade show or exhibition.  

Connect with attendees at exhibitions in 5 simple steps

exhibition stand

So how do you make a good first impression that will connect with attendees and get them to spend the time to stop at your stand and talk to you? I say you should connect with professional exhibition stand designers, exhibition stand companies, exhibition stand builders, and many more. 

They are the experts in their respective fields when it comes to creating exhibition stand design innovative and smart to boost your exposure. But that might not be enough, you should invest your own efforts to make the most out of your exhibition show. Therefore, here are some of the ways you can implement to augment the looks and visibility of your exhibition stands and booths.     

Here are 5 Simple Steps to follow

The 6 seconds that will form the attendees’ first impression start from the moment they see your stand.

Create a Visual Representation

Visuals are always noticed first, so you will need to find a strong visual representation of your business and the benefits you offer your customers.

Make sure it is big, bright & bold.

For Example:

  • Picture of someone using your product.
  • A life-size image of a “typical” customer.
  • A graphic representation of your service.

Choosing a Strong, Concise Message

Before you choose a message try to think about your product or service from your customer’s point of view.

  • What problem do you solve for people?
  • How do you solve it?
  • Why is it important that they get that problem solved?

Now condense this information down into a simple message, try to keep to just one key message so that you don’t confuse attendees.

  • What one question could you ask that would identify someone as a prospect?
  • Is there a simple statement that people could identify with to figure out if they could use you?
  • Perhaps it is a statistic that would intrigue people enough to want them to ask more.

Now you have your key message (a statement, question or tagline) use it alongside your key visual. Again, make it bold and easy to read, if it comes from a customer testimonial put it in quotes next to a picture of someone who looks like a customer. Make sure it is the next thing they see after the image that attracts them to you.

Utilize the Right Display Equipment

  • Utilizing the right type of display equipment can be the difference between attendees stopping to speak to you and attendees walking straight past you.
  • Different display solutions will be required for different size stands, but here are a few general pointers.
  • Make sure your equipment is in good condition (If your display equipment is falling apart, damaged or not properly set up attendees may think that as a company you don’t invest in yourselves or represent quality).
  • Choose equipment that will provide you with a large area to display your visual & image.
  • Utilize your height allowances so that you stand gets better visibility from afar.

Manning the Exhibition Stand

So what is the final piece of the puzzle that ties it all together? It’s you, or more accurately the people who are manning your stand.

  • Staff must always appear approachable (not sat with their arms crossed or focused on their phone/laptop).
  • Don’t wait too long to greet attendees, remember 6 seconds is all they will give you initially, but equally don’t jump out in people’s faces.
  • Have a great opening line crafted (perhaps even 2 or 3) that gives you the opportunity to ask a few simple qualification questions

Choose a reliable exhibition design company

There are plenty of exhibition stand design companies available in the market. Whether you are exhibiting in USA, Germany or any other country, you can easily find these companies online. Just search them online by using the keywords:

  • Exhibition Stand Design
  • Exhibition Stand Builders
  • Exhibition design company
  • Exhibition stand designers
  • Exhibition stand companies
  • Exhibition booth contractor
  • Custom built exhibition stands
  • Exhibition stand design companies
  • Exhibition Stand Design and Build Amsterdam
  • Exhibition Stand Manufacturer Amsterdam
  • Booth Design Company Germany
  • Exhibition Stand Design and Build Germany
  • Exhibition Stand Design and Build USA
  • Exhibition Stand Manufacturer USA
  • Stand Design USA
  • Exhibition stand builders Las Vegas  
Summary

The key components to creating a good first impression & connecting with attendees are:

  • A bold visual hook that represents your product/service.
  • Choose a strong (short) key message.
  • Using the right display equipment.
  • Approachable, friendly staff manning the stand.

Six things you should consider for your next trade show

exhibition stand

If you’re planning your first exhibition appearance, it’s never a good idea to jump in without some careful research first. Unless you have an unlimited budget and plenty of time to experiment with exhibits, there are a few things you’ll need to do before deciding which show to attend and what exhibition booth contractor you should hire. Exhibition stand design companies, also known as, exhibition stand builders, exhibition stand designers, are the experts of exhibition shows and trade shows. They know how to make you look good on the floor.    

Go to a few exhibitions

Before deciding to appear at an exhibit yourself, visit a few exhibits of the type you’d choose to go to. Make a note of who’s there. Check out if your major competitors are attending or participating in the show. Do you see any important people or organizations in your industry? Are there any businesses whose services or products complement your own, instead of competing directly? Do these shows attract your target audience especially when they use custom build exhibition stands? Would your company stick out like a sore thumb here, or blend into the background?

When you’re just starting out, it’s often a good idea to choose a smaller regional show rather than a huge national show in which to test the waters. National shows attract a lot of visitors but they also attract lots of huge companies with enormous budgets and it can be tough to out-compete those companies on the exhibit floor. In addition, their target audience is often much broader and may not be ideal for your business. Companies with huge budgets hire the best exhibition stand builders in the industry. Whether you want to exhibit in USA or Germany, they know who to call first for assistance. They have contact details of Trade show Booth builders Las Vegas, exhibition stand manufacturer Amsterdam, Booth design company Germany, exhibition stand manufacturer USA, and many more.  

Talk to your customers

Ask your major customers what shows they attend regularly. Chances are, if your best customers go to a certain trade show, you’re likely to find others like them there. If most of your customers don’t go to trade shows, ask if they would consider attending one if you sent them a free pass. Generating interest in your appearance among your regular customers can be an important factor in your success.

Your booth: rent or buy? 

Many companies start out by renting an exhibition stand design their first time at an exhibition. This has several advantages. It’s often cheaper than buying; rented booths can be customized with your graphics, and renting doesn’t require you to commit to an expensive booth before you know whether attending exhibitions is going to be a yearly routine for your company. Before you buy a booth, consider whether renting would be better for your budget. For better understanding, talk to exhibition stand design companies to get an estimate of the overall cost involved. 

Staffing

Outsource or staff from within? Do you have enough staff to run a trade show? Many small-business owners attend shows solo, but this means you’ll have nobody to watch the booth while you take breaks-and you don’t want to miss any opportunities. In addition, it’s difficult to keep your energy up for two or three eight-hour days on your feet. Consider whether you have enough staff to spare a salesperson or two for the show, or whether outsourcing staff is a better option.

Consider your promotional plan

Once you’ve chosen a show, you’ll need to let people know you’re going. Send free passes to valued customers-hopefully you’ve gauged their interest in attending beforehand. Consider sending out a promotional mailing to people you’ve done business with before, offering a free giveaway for those who attend. Perhaps you can secure media coverage for your attendance, or announce it on your blog or in the company newsletter. You’ll need to plan your promotion in advance to make sure your customer base knows about your appearance and has a reason to come see you.

Have a follow-up plan

Careful follow-up is just as important to your success as the right exhibit stand and giveaways. Long before your exhibition appearance, you’ll need to plan how you intend to keep in touch with the leads you’ve gathered. Make sure you have a method for collecting leads, determining who the most high-priority prospects are, gathering and storing information, and getting in touch after the show. With a smooth follow-up process, you’re much more likely to make your exhibit appearance worthwhile.

Attending an exhibition takes careful planning-and you’ll need to choose your first show strategically, especially if you’re working with a limited budget. Attend plenty of exhibitions beforehand and talk to your customers to see what shows they attend. Research your options for acquiring an exhibition stand, and consider your promotional and follow-up strategy. If you do, you’re much more likely to choose the right exhibit and make the most of your appearance there.