5 ways to find the right exhibition stand partner online?

exhibition stands design companies

Well, here you are. You’re at the stage where you need to plan for your exhibition or event and want to partner with the right booth design company and exhibition stand designers.

You want the entire process to be pain-free and to run as smoothly as possible but you need to go through the process of checking out some custom exhibition stands design companies and contractors.

There are many companies out there all of whom will bite your arm off for your exhibition project but it is essential you do some simple due diligence to give you peace of mind. Online research is the best way to find out which one is capable of meeting your exhibition stand design needs.

It’s important that the exhibition stand companies you select understand your business, understand what your goals are, and also understand what you seek to achieve from your exhibition or event.

Here are 5 best ways to find your right exhibition stand designers:

  1. First off, they’ll ask all the right questions about your exhibition, your company and map out their understanding of the discussion. This is essential because it ensures both parties are reading from the same script.
  2. A good exhibition stand company will give you a detailed proposal that clearly indicates all the deliverables and milestones without any hidden costs for your exhibition stand project.
  3. When it comes down to the custom exhibition stands, the exhibition stand designers will present you with an option that best suits your needs so that it fulfills your entire brief and criteria. They should be exhibition experts and be able to provide you with a professional 3D render of your exhibition stand design. From this, you should be able to accurately see the workspace, the promotional areas, the client interaction areas and also your brand presence and visibility. From all angles, you should be able to envisage your company’s exhibition presence.
  4. Once approved and signed off, the exhibition contractor or exhibition design company will go to the manufacturing stage of your exhibition stand and start the exhibition stand build. Some of the better exhibition contractors actually give you continuous updates and even send you work in progress photos so you have peace of mind with the full knowledge that your exhibition production is going to plan and you can see it all coming together. This of course has additional benefits in that, you can flag any concerns or problem areas much earlier during the exhibition stand build. With your exhibition stand designers, you can work to resolving any final production fine-tuning before final delivery and installation.
  5. One of the most overlooked aspects of exhibition stand building and something that many exhibition contractors overlook is attention to detail and finishing to your stand. There can be nothing worse than your seeing your fantastic stand let down by poor attention to detail and shoddy finishing which could have been addressed much earlier by the exhibition design company.

How can exhibition stand contractors make your business stand out?

exhibition stand design

If you have ever been to an exhibition, as a customer, you would know that there is so much to look at that you hardly get time to check out every exhibition stand or trade show booth. We often tend to spend more time on the exhibition stands that appear more attractive than others. What is it that attracts us towards a particular display so much so that we choose to give the others a miss? There might be more than one answer to that question but the one that comes to mind immediately is the appearance of the exhibition stand.

Appearances go a long way in attracting audiences. No wonder our movie stars are some of the best-looking people we have ever seen. Imagine watching the movie ‘Titanic’ with the lady from the grocery store playing the role that Kate Winslet did. You get the picture!

Why you need exhibition booth designers?

Appearances are so important in exhibitions that smart exhibitors will hire exhibition booth designers to design and decorate their booths and stands. This added expense may seem both avoidable and frivolous at first but considering the dividends, it is nothing short of a wise investment. A good display will definitely stand out of the crowd and whatever is unique is always interesting. The more interesting your display is, the more people will take the time to visit it, which in turn can mean better business and publicity.

Things to keep in mind while constructing your exhibition stand

Making your stand attractive is not going to be a walk in the park. It will require proper planning, design selection, efficient construction and decoration. The planning phase involves booking the right spot in the exhibition, taking measurements, getting all the materials in place, etc. Selecting the right design for your stand is very important. It has to be attractive while keeping in line with the nature of your business. For example, a dull grey theme may not work too well for a toy store; a colorful and bright one will. The construction and decoration are the most important parts of the process as they will determine the eventual durability and appearance of the stand. This is where exhibition stand contractors may come in handy as they will get the job done to perfection.

Once the stand is ready, you will need to make sure that you display your products in the best possible way. A good product display will enable easy access to and greater visibility of the product. You may want to use banners or posters to provide extra information about your products.

Conclusion

If the design is carefully executed, the appearance of your exhibition booth will set it apart from other exhibition stands thereby earning you greater customer interest and higher visibility. Hiring an exhibition stand contractor might be a great idea for hassle free installation as this is a time-consuming and strenuous job. You may want to use the time to focus on other important things such as your presentation, manpower management, etc.

Exhibition booth designers also provide stall design 3D displays to make your brands look attractive from all directions. This will further help your brand gain maximum exposure. 

5 ways to promote your business during COVID-19?

Covid-19

When we talk about brand, the first thing that comes to mind is large corporate giants like Amazon, or the colours of a company’s logo. Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to. Your branding represents the total experience of working with you.

From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you, shapes and helps define your brand messaging – whether their impression is favourable or not. Business success often all comes down to how you promote your brand in many ways at exhibitions and trade shows. But the real challenge appears when you have to do it during a global crisis like coronavirus pandemic.

It is a real challenge and definitely not easy to pull off, and it takes time and consideration. You have to:

  • Follow COVID-19 protocols while engaging with customers 
  • Do a competitor analysis and conduct extensive research on the latest trends on COVID-19
  • Identify what equipment and measures you need to take to ensure social distancing and why this is a critical step

And that’s just the beginning!

A professional exhibition stand design and build company can ensure you most effectively position your brand messaging during COVID-19. Hire a professional exhibition stand contractor and ask them to design a COVID-19 stand or booth to promote your business while following COVID-19 protocols. 

Change Your Brand Messaging During COVID-19

The COVID-19 pandemic has confined us to online means of marketing. So we have to take another look at how to effectively position brands during this pandemic. 

First, ask yourself, “What do I want to be known for during this time?” People will remember how you made them feel right now, whether that’s positive or negative. And note:

People are spending more time online.

So, here you should change your business slogan to something that can raise awareness about COVID-19. This will encourage your customers to visit your exhibition booth or stand rather than surfing online. 

Take precautionary measures 

Always remember to wear masks, install protective shields, sneeze shields and other barriers to prevent physical contact with customers. 

Take a different approach to promote your brand

Just promoting your brand may not be enough to help your brand survive this pandemic. You should create a slogan or symbol that is similar to what health associations are using to raise COVID-19 awareness. For instance, lifebuoy soap is a bathing bar but is being promoted as a disinfectant to prevent COVID-19 infection from spreading in your home. 

Online marketing

People are engaging with brands differently. With many stores still closed, consumers are turning to websites to get the goods they need and want. Because many distributors and wholesalers are not jobless and it has greatly impacted the market operations, even daily use products are hard to find, which also contributes to people turning to the virtual world to stock up.

This is a great opportunity for you to create a seamless online presence. Promote and sell your products to both new and old customers and reach out to a wider audience. 

Last but not the least 

Make sure to provide your customers the fastest and most convenient shopping experience during this pandemic. Introduce discount offers, launch new products, and increase your response time with fast delivery and more.